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Research papers

Problems of communicating with and influencing farmers

We are going to talk about mass communication problems not "in the abstract" , but in connection with their background, keeping in mind what we are actually looking for: total development of men and communities.

Catalogue: Seminar 1968: Market Research On Agriculture And Farmers
Author: Noeu Cannat
May 1, 1968
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Citation

Cannat, N. (1968a, May 01). Problems of communicating with and influencing farmers. ANA - ESOMAR. Retrieved December 11, 2023, from


https://ana.esomar.org/documents/problems-of-communicating-with-and-influencing-farmers


Research papers

Marketing of animal feed

In this paper we intend to discuss not only the problems of communicating with farmers from the point of view of suppliers to this industry, but also the problems of communication with farmers as met by the marketing researcher. In the spring of...

Catalogue: Seminar 1968: Market Research On Agriculture And Farmers
Authors: Willem G. Gussekloo, W. Knapper
May 1, 1968
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Citation

Gussekloo and Knapper (1968a, May 01). Marketing of animal feed. ANA - ESOMAR. Retrieved December 11, 2023, from


https://ana.esomar.org/documents/marketing-of-animal-feed


Research papers

Comments on papers: Session I

Both the previous speakers have stressed the difference in approach between the policy markers' main advisor, the economist thinking in aggregate terms, and the marketing researcher in the commercial world, who is essentially concerned with problems...

Catalogue: Seminar 1968: Market Research On Agriculture And Farmers
Author: G. Harrinston
May 1, 1968
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Citation

Harrinston, G. (1968a, May 01). Comments on papers: Session I. ANA - ESOMAR. Retrieved December 11, 2023, from


https://ana.esomar.org/documents/comments-on-papers


Research papers

In reply to Mr. Rasmussen's remark from the floor

The supply situation as such needs to be got under control, and I believe that more awareness amongst our farmers of their role in the economy and their entrepreneurial responsibility to themselves should be fostered. The government's role, I feel,...

Catalogue: Seminar 1968: Market Research On Agriculture And Farmers
Author: Maarten Van Mesdag
May 1, 1968
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Citation

Van Mesdag, M. (1968a, May 01). In reply to Mr. Rasmussen's remark from the floor. ANA - ESOMAR. Retrieved December 11, 2023, from


https://ana.esomar.org/documents/in-reply-to-mr-rasmussen-s-remark-from-the-floor


Research papers

Problems of fact-finding in marketing to farmers

The British Market Research Bureau has conducted a number of surveys among farmers on topics ranging from mechanical equipment to fertilisers. This paper draws principally on the latest - and one of the largest - of these surveys, which was carried...

Catalogue: Seminar 1968: Market Research On Agriculture And Farmers
Author: Ken Clarke
May 1, 1968
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Citation

Clarke, K. (1968a, May 01). Problems of fact-finding in marketing to farmers. ANA - ESOMAR. Retrieved December 11, 2023, from


https://ana.esomar.org/documents/problems-of-fact-finding-in-marketing-to-farmers


Research papers

Comments on papers: Session I

I consider that the need of the farmer to obtain a reasonable return on his capital investment has been insufficiently stressed in the papers that we have just heard. There is little doubt that the dairy cow produces a better level of economic return...

Catalogue: Seminar 1968: Market Research On Agriculture And Farmers
Author: K. W. Aspinall
Company: GSK
May 1, 1968
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Citation

Aspinall, K. W. (1968a, May 01). Comments on papers: Session I. ANA - ESOMAR. Retrieved December 11, 2023, from


https://ana.esomar.org/documents/comments-on-papers-