Resources Library by ANA

The interactive consumer

The purpose of this paper is to show the importance of understanding consumer behaviour through research, in two main areas of the telecommunications market place. Firstly, it will discuss the importance of considering the consumer within the broader...

Catalogue: Seminar 1996: Telecommunications In A Dynamic Market Place

Author: Clare Lees

June 15, 1996

Quality of service

In a competitive environment, quality of service in voice telephony plays an increasingly important role both from a policy point of view and from a strategic point of view. Measuring, comparing and informing on quality of service will, therefore,...

Catalogue: Seminar 1996: Telecommunications In A Dynamic Market Place

Authors: Michel Rogy, Elke Bantleon

June 15, 1996

Monitoring customers

This document presents the system of surveys and indicators, in use since 1987 which allows France Telecom to monitor customers on a permanent basis. It then goes on to explain how this set-up mobilises and stimulates operational units. It also...

Catalogue: Seminar 1996: Telecommunications In A Dynamic Market Place

Authors: Jean-Michel Serre, Claude Mariotte, Jacques Antoine

June 15, 1996

Quality of service

This paper describes a computer system having quality of service data available the moment decision makers need it. To manage Quality of Service, France Telecom uses a customized system which provides decision makers with statistical information and...

Catalogue: Seminar 1996: Telecommunications In A Dynamic Market Place

Authors: Michel Jambu, Jean Schmitt

June 15, 1996

Communication

This paper looks at the use of communication, not only advertising, as a strategic resource for creating strong links with the various segments of telecommunications users. This need was isolated by Telecom Italia as a result of the very rapid...

Catalogue: Seminar 1996: Telecommunications In A Dynamic Market Place

Authors: Valeria Colombo, Patrick G. M. Standen

Companies: TIM (Telecom Italia), Burke, Inc.

June 15, 1996

The developing market of telecommunications

The first part of this paper discusses the perspectives and problems of multimedia market, focusing the difficulty in defining the dimension, the characteristics and trends of this market. The second part describes the difficulty of the market...

Catalogue: Seminar 1996: Telecommunications In A Dynamic Market Place

Authors: Marina Chiaro, Susanna Cesarini, Carlo Santucci, Federico Palazzo, Manuela Murgia

Companies: TIM (Telecom Italia), RQ Ricerche Qualitative

June 15, 1996

Is a process needed?

Most research in telecommunications has focused on tests of technology, not tests of market demand. As a result, key issues such as the competitive frame, consumer needs not met by existing alternatives, and pricing have all gone largely ignored. The...

Catalogue: Seminar 1996: Telecommunications In A Dynamic Market Place

Author: Murlidhar Rao

June 15, 1996

Needs of a telecom operator

The telecommunications industry has become dynamic due to the growth of new services, introduction of new technologies, and increasing competition between telecom operators. In such a dynamic situation it is difficult to take a snap-shot of the...

Catalogue: Seminar 1996: Telecommunications In A Dynamic Market Place

Author: Atul Sinha

Company: Philips International

June 15, 1996

Price information

This paper will examine some of the reasons for the price diversity in the telecom market, and some of the factors that are driving the operators to keep changing their prices. Price information is becoming more and more important, and different...

Catalogue: Seminar 1996: Telecommunications In A Dynamic Market Place

Author: Halvor Sannaes

June 15, 1996