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Research papers

Mobile telephone

The paper outlines one of the major programmes of market research conducted by Mercury One 2 One prior to the launch of its mobile telephone service in the United Kingdom. It describes some of the research techniques and procedures used in the...

Catalogue: Seminar 1996: Telecommunications In A Dynamic Market Place
Authors: Pauline Knox, Barrie Parker
June 15, 1996
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Citation

Knox and Parker (1996a, June 15). Mobile telephone. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/mobile-telephone