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Research papers
When joys of consumption have shades of grey?
Thew purpose of this paper is to dissect this intricate phenomenon and argue that grey emotions (twisted, ambiguous and double edged sentiments which people secretly and maliciously enjoy and and which are different from negative emotions) often act...
Catalogue: Global Qualitative 2015: Creative! Collaborative! Cool!
Author: Sandeep Dutta
Company: KANTAR TNS Malaysia
November 18, 2015
Research papers
The shape of conversations
This presentation will look at our learnings that have come out of mapping dozens of brands and categories on Twitter. Among other things, we will characterise the different shapes of category conversations that can emerge around brands; we will look...
Catalogue: Congress 2015: Revelations
Author: Kyle Findlay
Company: KANTAR TNS Malaysia
October 1, 2015
Research papers
Interdependence day
The future of the United Kingdom was in the balance. Polls were tightening. Sentiment became more and more heated, especially on social media.TNS conducted in-depth polling, which dominated the news. Yet survey was not sufficientâa whole new way...
Catalogue: Congress 2015: Revelations
Authors: Will Goodhand, Preriit Souda, Tom Costley
Company: KANTAR TNS Malaysia
October 1, 2015
Research papers
Insights2020: Driving customer centric growth
The purpose of this paper is to unveil a practical roadmap to Customer Centric growth and to decode the role of Insights: Analytics in driving this. The roadmap and role of Insights. Analytics is based upon a large-scale global empirical study...
Catalogue: Congress 2015: Revelations
Authors: Frank van den Driest, Tom Wilms, Joris Zwegers, Steven Berkhout
Company: KANTAR TNS Malaysia
October 1, 2015
Research papers
Leveraging qualitative for indigenous innovations
Global Corporates have strong innovation protocols around quantitative product testing but most typically do not mandate qualitative work.During this presentation we will talk about how to innovate on local, regional indigenous codes and adapt them...
Catalogue: Congress 2015: Revelations
Authors: Ruchira Jain, Shivkumar Raman, Irene Joshy
Company: KANTAR TNS Malaysia
October 1, 2015
Research papers
Getting the full picture
This paper delves into the analysis of the different online behaviour among one of the most requested targets in marketing research- pregnant women and recent mothers, with kinds under four years old. By tracking the devices they use to access the...
Catalogue: Asia Pacific 2015: Asia Means Business
Authors: Mauro Fusco, Pepe Tomás, Carlos Ochoa, Joaquim Bretcha
Companies: Netquest, KANTAR TNS Malaysia
June 15, 2015
Research papers
The Internet of Things will make the connected life a reality
In "The Fearless CEO" issued by Hoggett Bowers, they quote the CEO of a global consumer food business. In response to the explosion in mobile media, technology and resultant changes in consumer and retailer behaviour he said his goal was to be a...
Catalogue: Asia Pacific 2015: Asia Means Business
Authors: Chris Riquier, Matthew Smith
Company: KANTAR TNS Malaysia
June 15, 2015
Research papers
