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Research papers

Research for innovation

Philips Design is a global community of professionals, focused on delivering competitive value to its clients through design, and striving for innovation in both design services and in the solutions offered.This paper based on the 2003 research...

Catalogue: ESOMAR Worldwide Qualitative Research Conference 2003
Author: Monica Bueno
Company: Philips International
November 5, 2003
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Citation

Bueno, M. (2003a, November 05). Research for innovation. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/research-for-innovation


Research papers

Fasten your seat belts, we are going on a digital ride

The growth of cross-disciplinary practices will aid the convergence of consumer research and market research impacted by the trends all being pushed forward by networking. As decision-making gets pushed down and out into critical regions/businesses,...

Catalogue: ESOMAR Congress 2000: The Impact Of Networking
Author: Randall G. Emond
Company: Philips International
September 1, 2000
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Citation

Emond, R. G. (2000a, September 01). Fasten your seat belts, we are going on a digital ride. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/fasten-your-seat-belts-we-are-going-on-a-digital-ride


Research papers

What are we talking about?

The focus of this paper is on the evolution of the research business system since the 1950s as well as the development of competitive intelligence in the last decades. The purpose is to provide some background reference regarding pragmatic...

Catalogue: Seminar 1999: Market and Competitive Intelligence
Author: Mario van Hamersveld
Company: Philips International
March 1, 1999
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Citation

van Hamersveld, M. (1999a, March 01). What are we talking about? . ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/what-are-we-talking-about-


Research papers

Needs of a telecom operator

The telecommunications industry has become dynamic due to the growth of new services, introduction of new technologies, and increasing competition between telecom operators. In such a dynamic situation it is difficult to take a snap-shot of the...

Catalogue: Seminar 1996: Telecommunications In A Dynamic Market Place
Author: Atul Sinha
Company: Philips International
June 15, 1996
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Citation

Sinha, A. (1996a, June 15). Needs of a telecom operator. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/needs-of-a-telecom-operator


Research papers

The value of research

Technological developments and market factors have caused or stimulated strong growth in most Western economies in recent times. Over the years, the level of market research activity in different directions has also increased considerably. With...

Catalogue: ESOMAR Congress 1994: Success Through Adaptation
Authors: Bert Van Herberg, Mario van Hamersveld
Company: Philips International
September 1, 1994
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Citation

Van Herberg and van Hamersveld (1994a, September 01). The value of research. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/the-value-of-research


Research papers

To be or not to be durable

The Consumer Electronics Industry has worldwide arrived at a phase of reconditioning. Both manufacturers, consumers and the intermediate trade are confronted with Shakespeare's intriguing question mark: "To Be Or Not To Be?". Who will survive? There...

Catalogue: Papers 1992: How To Endure In The Durables Industry?
Author: Nico van der Zanden
Company: Philips International
June 15, 1992
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Citation

van der Zanden, N. (1992a, June 15). To be or not to be durable. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/to-be-or-not-to-be-durable


Research papers

The game of information intelligence

This paper deals with the way a company, Philips, has organized its marketing information activities for communication and information systems. The concept of business intelligence is introduced as a way of organizing and controlling the enormous...

Catalogue: Seminar 1990: How To Cope With Data Overload
Author: Peter J.A. Groot
Company: Philips International
June 15, 1990
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Citation

Groot, P. J. (1990a, June 15). The game of information intelligence. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/the-game-of-information-intelligence


Research papers

7,8,9 out! Could this be the future of market research in companies?

Marketing researchers have traditionally been very active in refining techniques and methods for obtaining better information. In their day-to-day practical work they are not so accustomed to examining their own behaviour. In particular, there is an...

Catalogue: ESOMAR Congress 1988
Author: Ulrich Lachmann
Company: Philips International
September 1, 1988
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Citation

Lachmann, U. (1988a, September 01). 7,8,9 out! Could this be the future of market research in companies?. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/7-8-9-out-could-this-be-the-future-of-market-research-in-companies-


Research papers

The globalisation of innovation

In recent years there has been much discussion about the globalisation of markets which has resulted from a number of developments in consumption patterns, in supply, in technical progress and the process of competition which greatly influences the...

Catalogue: ESOMAR/JMA/ARF Conference 1988: Innovation In Marketing, Advertising And Research
Author: Justus Veeneklaas
Company: Philips International
June 15, 1988
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Citation

Veeneklaas, J. (1988a, June 15). The globalisation of innovation. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/the-globalisation-of-innovation