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Research papers

The product flow in industry

This paper is meant to be a discussion paper and a contribution to a more systematic approach to what is called "industrial marketing research" . This approach will be two-pronged, i. e. the product flow from the top to the bottom of the product...

Catalogue: Seminar 1969: Research In Industrial Marketing
Authors: Jan van Rees, Olle Steiner, C. K. Squires, Iginio Lagioni
Company: Philips International
March 5, 1969
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Citation

van Rees, Steiner, Squires and Lagioni (1969a, March 05). The product flow in industry . ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/the-product-flow-in-industry-


Research papers

Advertising for consumer durable goods

The three main papers of this seminar do not deal explicitly with problems of a conceptual approach of the way advertising for consumer durable works. Dr. Joyce in his paper even expressly disregards the implications of advertising for this class of...

Catalogue: Seminar 1967: The Market Research Looks At The Way That Advertising Works
Author: H. A. van Stiphout
Company: Philips International
June 15, 1967
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Citation

van Stiphout, H. A. (1967a, June 15). Advertising for consumer durable goods. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/advertising-for-consumer-durable-goods


Research papers

International research problems

Research in marketing has a starting point in problems of business management. As in every organism the most important problems arise from interactions between that organism and its surroundings. A business is usually started to perform tasks that...

Catalogue: ESOMAR/WAPOR Conference 1965
Author: Jan van Rees
Company: Philips International
June 15, 1965
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Citation

van Rees, J. (1965a, June 15). International research problems. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/-international-research-problems


Research papers

Basic research for product planning and product development

If a manufacturer of domestic appliances wants his product planning and product-development to be profitable in the long run, he will have to obtain some knowledge about the circumstances in which housewives do their work, besides analysing the...

Catalogue: ESOMAR/WAPOR Conference 1965
Author: Sander de Leve
Company: Philips International
June 15, 1965
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Citation

de Leve, S. (1965a, June 15). Basic research for product planning and product development. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/basic-research-for-product-planning-and-product-development