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Research papers

Marketing research in the conditions of development of collective consumption

The aim of the paper is to discuss the interrelationships between collective consumption and the market, and the influence of collective consumption on the market and marketing research. In the detailed analysis the author discusses the influence of...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Author: Remigiusz Krzyzewski
September 1, 1974
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Citation

Krzyzewski, R. (1974a, September 01). Marketing research in the conditions of development of collective consumption. ANA - ESOMAR. Retrieved March 23, 2023, from


https://ana.esomar.org/documents/marketing-research-in-the-conditions-of-development-of-collective-consumption


Research papers

Education in marketing for the non-specialist

It has become increasingly apparent over the last few years that many people who become involved in the marketing process are not themselves specialists in this field and indeed as a subject it is on the periphery of their main interests. In the...

Catalogue: Workshop 1976: Educating The Effective Marketing Decision Makers
Author: John Mckenzie
June 1, 1976
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Citation

Mckenzie, J. (1976a, June 01). Education in marketing for the non-specialist. ANA - ESOMAR. Retrieved March 23, 2023, from


https://ana.esomar.org/documents/education-in-marketing-for-the-non-specialist


Research papers

Indigenous European marketing

The identification of Europe's indigenous needs is best pursued by taking education outside the walls of the academy into a pattern of custom-built learning, which is determined to change behaviour as well as simply purvey knowledge. Rather than seek...

Catalogue: Workshop 1976: Educating The Effective Marketing Decision Makers
Author: Gordon S.C. Wills
June 1, 1976
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Citation

Wills, G. S. (1976a, June 01). Indigenous European marketing. ANA - ESOMAR. Retrieved March 23, 2023, from


https://ana.esomar.org/documents/indigenous-european-marketing


Research papers

The market research society diploma scheme

The Market Research Society has regarded education as one of its major responsibilities ever since it was founded, and each year a major program of activities is organised which range from basic introductory courses in market research generally...

Catalogue: Workshop 1976: Educating The Effective Marketing Decision Makers
Author: John Davis
June 1, 1976
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Citation

Davis, J. (1976a, June 01). The market research society diploma scheme. ANA - ESOMAR. Retrieved March 23, 2023, from


https://ana.esomar.org/documents/the-market-research-society-diploma-scheme


Research papers

Organising market data for decision making through the development of mathematical marketing models

In this paper we concentrate on the explicit relation between models and market data. In order to formulate the subset of data to be stored in the date, bank three rather simple mathematical models are developed, namely: 1. A response model to...

Catalogue: Seminar 1977: Marketing Management Information Systems
Author: Peter S.H. Leeflang
June 15, 1977
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Citation

Leeflang, P. S. (1977a, June 15). Organising market data for decision making through the development of mathematical marketing models. ANA - ESOMAR. Retrieved March 23, 2023, from


https://ana.esomar.org/documents/organising-market-data-for-decision-making-through-the-development-of-mathematical-marketing-models


Research papers

Opinion formation and value judgements of Turkish University students

Choice of topics closely related to urgent, rather non-political problems. Opinion research confined until recently to students of various levels, including university. Selected research projects carried out: Impact of the mechanisation of Turkish...

Catalogue: ESOMAR/WAPOR Conference 1963
Author: Nermin Abadan
June 15, 1963
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Citation

Abadan, N. (1963a, June 15). Opinion formation and value judgements of Turkish University students. ANA - ESOMAR. Retrieved March 23, 2023, from


https://ana.esomar.org/documents/opinion-formation-and-value-judgements-of-turkish-university-students


Research papers

Globalization- Segmentation- Standardization

Simultaneously with the increase of international economic operations - as well capital- as product- transactions - there is a growing interest in different aspects of international marketing. In many fields however, the evolution of the...

Catalogue: Seminar 1976: International Market Research
Author: Walter Pintens
April 1, 1976
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Citation

Pintens, W. (1976a, April 01). Globalization- Segmentation- Standardization . ANA - ESOMAR. Retrieved March 23, 2023, from


https://ana.esomar.org/documents/globalization--segmentation--standardization-


Research papers

Price policy, commercial success and therapeutic advantage of pharmaceutical innovation

The paper reports on a study which examined all new single chemical entities introduced on to the British prescription medicine market between 1962 and 1970. The therapeutic novelty and value of each at the time of product launch was assessed by a...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Author: Ducan Reekie
June 15, 1976
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Citation

Reekie, D. (1976a, June 15). Price policy, commercial success and therapeutic advantage of pharmaceutical innovation. ANA - ESOMAR. Retrieved March 23, 2023, from


https://ana.esomar.org/documents/price-policy-commercial-success-and-therapeutic-advantage-of-pharmaceutical-innovation


Research papers

Managing executive development programs

The objective of this paper is to specify, collect and classify the steps to be followed in designing, implementing and evaluating an Executive Development Program. The authors view the subject from a distinctly pragmatic viewpoint which is based on...

Catalogue: Workshop 1976: Educating The Effective Marketing Decision Makers
Authors: Fred Wechsler, Sergio Barraza Picone
June 1, 1976
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Citation

Wechsler and Barraza Picone (1976a, June 01). Managing executive development programs. ANA - ESOMAR. Retrieved March 23, 2023, from


https://ana.esomar.org/documents/managing-executive-development-programs