You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Tags containing Corporate Image.
ANA has found 38 results for you, in 716 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

How British and American employees view their companies and their jobs

This paper examines American and British attitude data bases and compares American managers' and employees' attitudes to British managers' and employees' attitudes. Data for these comparisons are derived from: Hay Associates and ORC in the USA, and...

Catalogue: AMA/ESOMAR Conference 1981: From Advertising To Communication Research
Authors: Michael R. Cooper, Robert M. Worcester
June 15, 1981
×

Citation

Cooper and Worcester (1981a, June 15). How British and American employees view their companies and their jobs. ANA - ESOMAR. Retrieved June 02, 2023, from


https://ana.esomar.org/documents/how-british-and-american-employees-view-their-companies-and-their-jobs


Research papers

Dutch savings bank on their way to a national identity

At present there are 35 wholly independent Spaarbanken in the Netherlands. "Spaarbanken" mean savings banks, but in this case the stress is laid upon the name "Spaarbanken" and therefore we will keep using this name in our paper.) In spite of several...

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making
Author: Evert W. H. Lammers
June 15, 1986
×

Citation

Lammers, E. W. (1986a, June 15). Dutch savings bank on their way to a national identity. ANA - ESOMAR. Retrieved June 02, 2023, from


https://ana.esomar.org/documents/dutch-savings-bank-on-their-way-to-a-national-identity


Research papers

The importance of socio-cultural change in the definition of a corporate image for financial institutions (French)

Socio-cultural change- is having a very powerful impact on European societies today, in 1981-1982. Comparison of the nine European observatories (carried out by the RISC network in 1981) shows that out of the 30-40 socio-cultural trends, 22 are...

Catalogue: EFMA/ESOMAR Seminar 1982: How Research Can Help Financial Organisations Communicate Internally And Externally
Author: Jacques Paitra
June 15, 1982
×

Citation

Paitra, J. (1982a, June 15). The importance of socio-cultural change in the definition of a corporate image for financial institutions (French). ANA - ESOMAR. Retrieved June 02, 2023, from


https://ana.esomar.org/documents/the-importance-of-socio-cultural-change-in-the-definition-of-a-corporate-image-for-financial-institutions-french-


Research papers

Corporate image research reviewed

Corporate image research, receiving increasing attention as companies see the need to assess the value of a good corporate reputation, is defined and put into perspective in the context of various "images" that inter-relate, including the product...

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation
Author: Robert M. Worcester
June 15, 1971
×

Citation

Worcester, R. M. (1971a, June 15). Corporate image research reviewed. ANA - ESOMAR. Retrieved June 02, 2023, from


https://ana.esomar.org/documents/corporate-image-research-reviewed


Research papers

The integration of the staff in the enterprise and its significance in the regional surrounding

As empirical social research is only beginning to enter these spheres of duties, we are presenting, based on the foundation of the results of two examinations, the inferring connections between enterprise congestion, staff integration and position of...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: Wolfgang Hesse
Company: Basis-Kontakt GmbH
June 15, 1973
×

Citation

Hesse , W. (1973a, June 15). The integration of the staff in the enterprise and its significance in the regional surrounding. ANA - ESOMAR. Retrieved June 02, 2023, from


https://ana.esomar.org/documents/the-integration-of-the-staff-in-the-enterprise-and-its-significance-in-the-regional-surrounding


Research papers

How to adapt research techniques to design and assess corporate image advertising

Corporate advertising requires a research-based approach just as much as product advertising. A good example is Imperial Chemical Industries Ltd., who have been using this approach in Britain since the 1940's. Following research in 1968, the campaign...

Catalogue: Seminar 1978: The Business Of Advertising
Author: Alan Wolfe
Company: Ogilvy
June 14, 1978
×

Citation

Wolfe, A. (1978a, June 14). How to adapt research techniques to design and assess corporate image advertising . ANA - ESOMAR. Retrieved June 02, 2023, from


https://ana.esomar.org/documents/how-to-adapt-research-techniques-to-design-and-assess-corporate-image-advertising-


Research papers

Developing a corporate image for a university

This paper describes a research study conducted for a Canadian University to investigate the student choice process. The paper presents the methodology and the findings of this study and illustrates how such findings can be used to: 1) establish...

Catalogue: AMA/ESOMAR Conference 1981: From Advertising To Communication Research
Authors: John H. Church, David W. Gillingham
June 15, 1981
×

Citation

Church and Gillingham (1981a, June 15). Developing a corporate image for a university. ANA - ESOMAR. Retrieved June 02, 2023, from


https://ana.esomar.org/documents/developing-a-corporate-image-for-a-university


Research papers

Perception and positioning of private and public financial institutions

On the Belgian market, private and public (or para-public) financial institutions are competing with each other and proposing certainly and at least to the public at large and to the small and middle sized companies products or services of which the...

Catalogue: EFMA/ESOMAR Seminar 1982: How Research Can Help Financial Organisations Communicate Internally And Externally
Author: Jean Quatresooz
June 15, 1982
×

Citation

Quatresooz, J. (1982a, June 15). Perception and positioning of private and public financial institutions. ANA - ESOMAR. Retrieved June 02, 2023, from


https://ana.esomar.org/documents/perception-and-positioning-of-private-and-public-financial-institutions


Research papers

The importance of socio-cultural change in the definition of a corporate image for financial institutions

Socio-cultural change- is having a very powerful impact on European societies today, in 1981-1982. Comparison of the nine European observatories (carried out by the RISC network in 1981) shows that out of the 30-40 socio-cultural trends, 22 are...

Catalogue: EFMA/ESOMAR Seminar 1982: How Research Can Help Financial Organisations Communicate Internally And Externally
Author: Jacques Paitra
June 15, 1982
×

Citation

Paitra, J. (1982a, June 15). The importance of socio-cultural change in the definition of a corporate image for financial institutions. ANA - ESOMAR. Retrieved June 02, 2023, from


https://ana.esomar.org/documents/the-importance-of-socio-cultural-change-in-the-definition-of-a-corporate-image-for-financial-institutions