Resources Library by ANA

A new MR mix for the new age information ecosystem

This session presents a compelling case for reinventing market research content to be in tune with a world where consumers are constantly expressing their preferences and opinions through a myriad ways where marketers are capturing so much of...

Catalogue: Congress 2013: Think Big

Authors: Radhecka Roy, Sunita Venkataraman

Company: KANTAR TNS Malaysia

September 26, 2013

Mobilizing your branded panel

Multi-modal surveys with a smartphone option are quickly becoming a necessity for proprietary consumer-facing panels. Mobile presents the opportunity to reach and engage more and better panelists, and the web underpinnings of smartphones allow the...

Catalogue: 3D Digital Dimensions 2013: (Online + Social Media + Mobile) Research

Authors: Jeff Vidler, Michelle Darcy, Denise Brien

June 23, 2013

Big Data and the value of information

Big Data is a hot, but ill-defined, topic in the business world. This presentation examines some characteristics and trends in the solutions that are now available in a relatively data rich environment. Additionally, trends in the availability of...

Catalogue: 3D Digital Dimensions 2013: (Online + Social Media + Mobile) Research

Author: Jeffrey Hunter

June 23, 2013

Understanding the complexity of varied devices for taking surveys

What happens when different devices are used to access and complete online surveys is examined in this presentation. As smart phones and tablets become increasingly popular, respondents are attempting to participate in online surveys with their...

Catalogue: 3D Digital Dimensions 2012: (Online + Social Media + Mobile) Research

Authors: Charles Pearson, Lindsay Veling, Misha Tsvelik, Kalle Backlund, Sandra Jehoel

November 6, 2012

Too much reality?

The prevailing celebration of technology-enabled access to 'raw' consumer realities is challenged in this presentation. While acknowledging the many benefits that video-ethnography and social media bring (emotional engagement, richness and texture,...

Catalogue: Congress 2011: Impact

Authors: Sangeeta Gupta, Anjali Puri

Companies: KANTAR TNS Malaysia, PepsiCo

September 18, 2011

Bridging the digital divide in qualitative research in emerging markets

Mobile enables insights into the 'moment of truth' as never before. Despite mobile outnumbering online 3:1 and mobile being the irrefutable future of digital, the global market research industry lags as mobile is yet to become a mainstay data...

Catalogue: Asia Pacific 2011: Increasing Value Through Simplicity

Authors: James Fergusson, Navin Williams

Company: KANTAR TNS Malaysia

March 20, 2011

Incite to action

This paper will describe how the Shopper Insights function inside a globally active FMCG company has gained and accumulated relevant shopper-marketing knowledge from diverse sources of information and expertise, and how this knowledge has since been...

Catalogue: Insights 2011: A New World Order In Shopper Marketing

Authors: Stephanie Grootenhuis, Bernhard Treiber

March 1, 2011

The social media leap

This paper documents 'current practice' in terms of social media integration into marketing strategy based on a quantitative survey of over 240 organisations. It then makes recommendations for 'best practice' by drawing on existing tested marketing...

Catalogue: WM3 2010: Your Audience = Media Consumer + Generator

Authors: Gavin Klose, Karen Nelson-Field

October 21, 2010

Mobile location based research

Mobile Internet access, a fast-growing alternative to Internet access on desktop or laptop computers, is highlighted in this study involving on-site mobile data collection. Participants were required to upload a photo of their location, requiring...

Catalogue: Online Research 2010: E-Universe

Authors: Chris Ferneyhough, Andrew Grenville, Monique Morden

Company: Vision Critical

October 19, 2010