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Research papers

Changing marketing problems require flexible MMIS approaches

The authors will present case studies based on different datasources, methods and approaches which are necessary to solve the marketing problems.

Catalogue: Seminar 1984: Market Research And M.M.I.S.
Authors: Thomas R. Ottinger, Manfred Grünerwald
January 25, 1984
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Citation

Ottinger and Grünerwald (1984a, January 25). Changing marketing problems require flexible MMIS approaches . ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/changing-marketing-problems-require-flexible-mmis-approaches-


Research papers

What is wrong with the audit data we use for decision-making in marketing

A major and well-known "tool of our trade" is the collection of information through observation. The major applications of observation as an information-collection method may be classified into the categories of the audit, coincidental recording...

Catalogue: ESOMAR Congress 1980: Taking Stock
Authors: Peter S.H. Leeflang, A. J. Olivier
September 1, 1980
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Citation

Leeflang and Olivier (1980a, September 01). What is wrong with the audit data we use for decision-making in marketing. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/what-is-wrong-with-the-audit-data-we-use-for-decision-making-in-marketing


Research papers

Managing data for decision making

This paper discuss how computer based information system can improve the problem solving capabilities of marketing services thereby contributing to more effective decision malting within both the marketing and sales functions. The information source...

Catalogue: Seminar 1977: Marketing Management Information Systems
Author: C. J. McCallum
June 15, 1977
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Citation

McCallum, C. J. (1977a, June 15). Managing data for decision making. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/managing-data-for-decision-making


Research papers

The use of consumers panels for media selection

For the purpose of selecting the media for an advertising campaign designed to reach consumers, advertising men in France have hitherto had at their disposal information coming from two types of source wholly independent the one from the other : 1....

Catalogue: The European Marketing Research Review 1969
Author: Jean Bigant
August 1, 1969
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Citation

Bigant, J. (1969a, August 01). The use of consumers panels for media selection. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/the-use-of-consumers-panels-for-media-selection


Research papers

Forecasting on an international level (French)

It is possible to carry out international forecasting simply by summating forecasts carried out on a national level, just in the same way as one often forecasts at the level of one country by adding together the forecasts made for each region of the...

Catalogue: ESOMAR/WAPOR Congress 1959
Author: Yves Fournis
June 15, 1959
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Citation

Fournis, Y. (1959a, June 15). Forecasting on an international level (French). ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/forecasting-on-an-international-level-french-


Research papers

Forecasting on an international level

It is possible to carry out international forecasting simply by summating forecasts carried out on a national level, just in the same way as one often forecasts at the level of one country by adding together the forecasts made for each region of the...

Catalogue: ESOMAR/WAPOR Congress 1959
Author: Yves Fournis
June 15, 1959
×

Citation

Fournis, Y. (1959a, June 15). Forecasting on an international level. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/forecasting-on-an-international-level