Resources Library by ANA

Understanding pay TV markets in Africa

This paper gives a review of the development of pay TV markets in various African countries and Indian Ocean islands. It includes a brief overview of the state of the African economy, the television environment, and the qualitative research...

Catalogue: ARF/ESOMAR Worldwide Electronic And Broadcast Audience Research Symposium 1996

Author: Heather Kennedy

June 15, 1996

Capitalism and the foreign investor

These unique surveys of Russia's regions offer insights into the development of one crucial aspect of capitalism -- attitudes and policy preferences among both opinion leaders and the general public. Begun in 1994 and continuing today, these surveys...

Catalogue: ESOMAR Congress 1995: Making The Decision

Authors: Elena I. Bashkirova, David A. Jodice

Companies: ROMIR, D3 Systems, Inc.

September 1, 1995

Marketing opportunities outside the Triad 2000

Three major areas will be discussed in this paper: first, the rapid industrialization of East and Southeast Asia as the region becomes a major partner in the global economy; second, suggested methods for defining potential markets in these developing...

Catalogue: ESOMAR/JMA/ARF Conference 1995: Triad 2000

Author: Mila C. Montemayor-Orr

Company: MOI, Inc.

June 15, 1995

Adapting to the changing environment

This paper describes the development of the model to deal with changes in one of the organisations so far studied in Slovenia. It has been an achievement of the type of model used that this process could all be accommodated. However, it emerged that...

Catalogue: CEE Conference 1995: Towards A Market Economy

Authors: Carla Millar, Stane Saksida, Tit Turnsek

April 1, 1995

Measurement of the objective and subjective speed of inflation

This paper is devoted to a discussion of the influence of high inflation economies dominated in most countries of Eastern Europe and the former Soviet Union on the choice of marketing strategy and the ways to measure the speed of inflation. The first...

Catalogue: CEE Conference 1995: Towards A Market Economy

Author: Anna V. Andreenkova

Company: CESSI- Institute for Comparative Social Research

April 1, 1995

The culture of the jars, some peculiarities of the Bulgarian society and market during the transition to market economy

As a result of the combination of the "Culture of the Jars" and the mechanism of transferring of state funds to the private sector there were: - impossible food prices, but the people feed themselves - solvent demand in goods for long-term use -...

Catalogue: CEE Conference 1995: Towards A Market Economy

Author: Kolio Kolev

Company: GfK

April 1, 1995

Becoming consumer on an emerging market

This paper presents the attempt to launch a periodic consumer survey programme within the conditions of free-market economy build in contemporary Poland. The consumer survey approach is based on a theory of psychological economics developed in the...

Catalogue: CEE Conference 1995: Towards A Market Economy

Authors: Slawomir Nowotny, Andrzej Klarkowski

April 1, 1995

Economic conditions of Polish households 1987-1993

In our paper we focus on the economic situation of Polish families observed in the consecutive waves of the household budget data collected by the Central Statistical Office within the period of 1987 - 1993. The available data put various limits on...

Catalogue: CEE Conference 1995: Towards A Market Economy

Authors: Brunon Gorecki, Marian Wisniewski

April 1, 1995

The business climate in post Gulf War Saudi Arabia

The Gulf War had a profound impact on Saudi Arabia's political climate as well as its economic and market structures. Macro-economic dislocations have included sizeable budget deficits and dwindling financial reserves, not only due to the direct...

Catalogue: ESOMAR/MERF/IAA Conference 1994: Challenges And Opportunities For Research In The Middle East

Author: Nicos Rossides

January 1, 1994