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Research papers

The peace accord and its effects on consumer markets in the region

Undoubtedly, when real regional peace is achieved the Arab countries will face fierce competition from Israel's financial, manufacturing and services corporations. This threat must be realized and plans must be developed by Middle East countries to...

Catalogue: ESOMAR/MERF/IAA Conference 1994: Challenges And Opportunities For Research In The Middle East
Author: Mustapha Assad
January 1, 1994

Research papers

Business development constraints and opportunities in the Middle East

Assuming a minimum of peace and political stability can be achieved in the Middle East, free-market economic strategies should be implemented. These should include, among others, privatisation programs of State enterprises, coupled with development...

Catalogue: ESOMAR/MERF/IAA Conference 1994: Challenges And Opportunities For Research In The Middle East
Author: André Baladi
January 1, 1994

Research papers

Economic transition

Understanding transitions in the Russian economy was examined from two different perspectives: 1. the perceptions and attitudes of the people towards that transition and 2. the nature of the values and self perceptions of those people that allow one...

Catalogue: Seminar 1993: Marketing Integration Of West And East Europe
Authors: Elena I. Bashkirova, Darrel Edwards
Company: ROMIR
June 15, 1993

Research papers

The marketing problems in privatisation by means of initial public offering in Poland

Major economic changes are taking place in Poland, as in other East European countries. Privatisation of state owned enterprises is one of the most important elements of the economic reforms. Privatisation by means of Initial Public Offering (IPO) is...

Catalogue: Seminar 1993: Marketing Integration Of West And East Europe
Authors: David Westover, Maciej Radziwill
June 15, 1993

Research papers

Economic values and attitudes to the economic reform of Lithuanian people

The paper is divided in two parts. The first part discusses the estimations of the economic and social consequences of the transformation process in the Central and East Europe given by the residents of that region. Majority of the region's...

Catalogue: Seminar 1993: Marketing Integration Of West And East Europe
Authors: Rasa Alisauskiene, Rita Bajaruniene
Company: Baltic Surveys
June 15, 1993

Research papers

East-West resource allocation for agricultural input suppliers- A question of economics, politics or luck?

This paper examines the long term potential of the development of consumption of agricultural inputs in East Europe and contrasts that with the potential development in the EC. The input sectors considered are, animal feed, animal health and...

Catalogue: Seminar 1992: European Agriculture In Transition
Author: Tony M. Houghton
June 15, 1992

Research papers

The challenges for agricultural market research in the united Germany

After the political and economic opening of Eastern Europe towards the West, many companies which wanted to become active in these new markets asked quite quickly for market data. If any qualitative or quantitative market data on farm structures,...

Catalogue: Seminar 1992: European Agriculture In Transition
Author: Karl-Georg Herbert
Company: Produkt + Markt GmbH & Co. KG
June 15, 1992

Research papers

Changes in marketing, social policy and management to achieve the Europeanisation of business in the 1990's (French)

Our real starting point is Europeanisation. We are not asking questions about the future of Europe, about economic Europe, scientific Europe, social Europe, political and institutional Europe, or even monetary Europe. What exactly do we mean by...

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe
Author: Jacques Paitra
June 15, 1991

Research papers

Changes in marketing, social policy and management to achieve the Europeanisation of business in the 1990's

Our real starting point is Europeanisation. We are not asking questions about the future of Europe, about economic Europe, scientific Europe, social Europe, political and institutional Europe, or even monetary Europe. What exactly do we mean by...

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe
Author: Jacques Paitra
June 15, 1991