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Research papers

Model study

The study I am reporting on is meant to bridge the gap between the conceptual systematics of export marketing research, as found in textbooks, and concrete marketing analysis. This study was developed purely as a model of instruction, if served no...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: Herbert Geiger
Company: Institut für Demoskopie Allensbach GmbH
September 1, 1973
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Citation

Geiger, H. (1973a, September 01). Model study. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/model-study


Research papers

The importance of achieving adequate distribution when launching a new product

Lack of distribution can be a major cause of new product failure. But, what constitutes "adequate" distribution, and how should the manufacturer set about obtaining it. This is the subject of this paper presented in three closely-linked sections : 1....

Catalogue: Seminar 1969: The Role Of Market Research In The Distribution Of Consumer Goods
Authors: Johan Aucamp, B. Madell
November 1, 1969
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Citation

Aucamp and Madell (1969a, November 01). The importance of achieving adequate distribution when launching a new product. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/the-importance-of-achieving-adequate-distribution-when-launching-a-new-product


Research papers

A system for medium-term sales forecasts for short-lived consumer goods (German)

A system of drawing up medium-term sales forecasts has been developed for the range of a large concern in the food industry and is intended to form part of the integrated operations planning in the logistic sector. The forecasts in this system are...

Catalogue: ESOMAR/WAPOR Congress 1969
Authors: W. Klopsch, O. Kuhl
June 15, 1969
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Citation

Klopsch and Kuhl (1969a, June 15). A system for medium-term sales forecasts for short-lived consumer goods (German). ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/a-system-for-medium-term-sales-forecasts-for-short-lived-consumer-goods-german-


Research papers

A system for medium-term sales forecasts for short-lived consumer goods

A system of drawing up medium-term sales forecasts has been developed for the range of a large concern in the food industry and is intended to form part of the integrated operations planning in the logistic sector. The forecasts in this system are...

Catalogue: ESOMAR/WAPOR Congress 1969
Authors: W. Klopsch, O. Kuhl
June 15, 1969
×

Citation

Klopsch and Kuhl (1969a, June 15). A system for medium-term sales forecasts for short-lived consumer goods. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/a-system-for-medium-term-sales-forecasts-for-short-lived-consumer-goods


Research papers

Market research and management decisions

This paper is concerned with management decisions about marketing in the consumer goods industries; and particularly with non-durables (e.g. food, drink, tobacco, household necessities) which account for a large share of total marketing activity in...

Catalogue: ESOMAR Congress 1964
Author: N. J. Squirrell
Company: Procter & Gamble
June 15, 1964
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Citation

Squirrell, N. J. (1964a, June 15). Market research and management decisions. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/market-research-and-management-decisions