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Research papers

The quantification of marketing factors (French)

The market research has largely contributed in recent years to provide facts. Instead of illusions that one had about the conditions of the market. The management has been able to make decisions on an evaluation more realistic and more accurate.

Catalogue: ESOMAR/WAPOR Congress 1959
Author: Eric Shankleman
June 15, 1959
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Citation

Shankleman, E. (1959a, June 15). The quantification of marketing factors (French). ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/the-quantification-of-marketing-factors-french-


Research papers

The quantification of marketing factors

The market research has largely contributed in recent years to provide facts. Instead of illusions that one had about the conditions of the market. The management has been able to make decisions on an evaluation more realistic and more accurate.

Catalogue: ESOMAR/WAPOR Congress 1959
Author: Eric Shankleman
June 15, 1959
×

Citation

Shankleman, E. (1959a, June 15). The quantification of marketing factors. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/the-quantification-of-marketing-factors


Research papers

The application of factor analysis to the study of army morale

The purpose of the paper is to show the application of the factor analysis as a method to evaluate the army morale.

Catalogue: ESOMAR/WAPOR Conference 1957: Research Into Consumer Behaviour And Its Motivation
Author: Charles Chandessais
June 15, 1957
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Citation

Chandessais, C. (1957a, June 15). The application of factor analysis to the study of army morale. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/the-application-of-factor-analysis-to-the-study-of-army-morale


Research papers

Factor analysis of consumer preferences

Very practical reasons account for the introduction of motivation research in-the field of market study. When it becomes desirable to influence consumer behaviour and attitudes, a simple assessment is no longer adequate and there is an obvious need...

Catalogue: ESOMAR/WAPOR Conference 1957: Research Into Consumer Behaviour And Its Motivation
Author: Jean Stoetzel
June 15, 1957
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Citation

Stoetzel, J. (1957a, June 15). Factor analysis of consumer preferences . ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/factor-analysis-of-consumer-preferences-


Research papers

Factor analysis of consumer preferences (French)

Very practical reasons account for the introduction of motivation research in-the field of market study. When it becomes desirable to influence consumer behaviour and attitudes, a simple assessment is no longer adequate and there is an obvious need...

Catalogue: ESOMAR/WAPOR Conference 1957: Research Into Consumer Behaviour And Its Motivation
Author: Jean Stoetzel
June 15, 1957
×

Citation

Stoetzel, J. (1957a, June 15). Factor analysis of consumer preferences (French). ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/factor-analysis-of-consumer-preferences-french-


Research papers

Consumers economic expectations and intentions as revealed by sample surveys

Surveys into consumers' expectations and intentions can deal with two aspects of buying behaviour and expectations: a) particular, and b) general. I would like to discuss first: the particular. This division is not a strict one, but the sense in...

Catalogue: ESOMAR Congress 1956: Advertising Research
Author: Henry Durant
June 15, 1956
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Citation

Durant, H. (1956a, June 15). Consumers economic expectations and intentions as revealed by sample surveys. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/consumers-economic-expectations-and-intentions-as-revealed-by-sample-surveys


Research papers

Methodological considerations regarding marketing research for consumer durable goods

Forecasts for the demand for durable goods have been attempt- ed both by national economists, managerial economists and sample survey experts. Different methods have been tried with varying success. The national economists in trying to forecast the...

Catalogue: ESOMAR/WAPOR Conference 1955
Author: Leif Holbaek-Hanssen
June 15, 1955
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Citation

Holbaek-Hanssen, L. (1955a, June 15). Methodological considerations regarding marketing research for consumer durable goods. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/methodological-considerations-regarding-marketing-research-for-consumer-durable-goods


Research papers

The "steps-and-parts" model for polling

This paper presents a methodological theory of public opinion research which we call the "steps-and-parts" model for polling. This theory is an analysis of polling, not an analysis of opinion. It deals with the researcher's role-actions in polling...

Catalogue: ESOMAR/WAPOR Conference 1955
Authors: Stuart Carter Dodd, Chahin Turabian
June 15, 1955
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Citation

Dodd and Turabian (1955a, June 15). The "steps-and-parts" model for polling . ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/the-steps--and-parts-model-for-polling-