Resources Library by ANA

The effects of simulated price change on consumers in a retail environment (German)

The following paper deals with the psychological price research and shows a strategy to increase the effectiveness of price creation under consideration of psychological rules. By varying the price of a certain trial product the effects on behavior...

Catalogue: ESOMAR Congress 1988

Author: Siegfried Högl

Company: GfK

September 1, 1988

Cohort analysis (German)

In the next decades a dramatic change in the age composition of the populations of western societies will occur. The proportion of older people will increase due to declining birth rates after a baby boom. For products whose consumption is contingent...

Catalogue: ESOMAR Congress 1988

Author: Hans Georg Prester

September 1, 1988

A new way of predicting design acceptance (German)

The design orientation is defined by the psychological importance which the particular product has for the consumer as well as by individual style preferences. This way you get types whose design preferences are specific enough to differentiate...

Catalogue: ESOMAR Congress 1987

Author: Wulf Schlund

Company: ISM GLOBAL DYNAMICS GmbH

September 1, 1987

Abbreviated simulated test markets as advertising pretesting tools (German)

Abbreviated simulated test markets are an attempt to get out of this dilemma. They try to achieve several objectives at the same time: 1. They attempt to generate data on the way in which advertising influences purchasing behaviour as reliably as...

Catalogue: ESOMAR Congress 1987

Author: Jörg Rehorn

September 1, 1987

New market research instruments through the application of high technologies (German)

This presentation shows to what extent "High Technologies" are utilised in the various fields of market research. Obviously the two most important areas, namely Ad-hoc Research and Panel Research have obtained important impulses by applying advanced...

Catalogue: ESOMAR Congress 1987

Author: Heinrich A. Litzenroth

Company: GfK

September 1, 1987

The public as a prophet findings from continuous survey research and their importance for early diagnosis of economic growth (German)

Ever longer time-series trends in survey research are increasingly opening up opportunities to determine covariance and formulate hypo- theses about causality through analysis of the connections with other data from company statistics, from media...

Catalogue: ESOMAR Congress 1987

Author: Elisabeth Noelle-Neumann

Company: Institut für Demoskopie Allensbach GmbH

September 1, 1987

The self-service bank (German)

Banking with private customers in the Federal Republic of Germany undergoes a radical change with economic and social consequences for our country which cannot yet be foreseen. Among others it concerns the distribution of meanwhile about 2 billions...

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making

Author: Wolfgang Hesse

Company: Produkt + Markt GmbH & Co. KG

June 15, 1986

Brand image and global corporate identity (German)

This paper shows which similarities exist between consumers of the same type, even if these live in totally different countries e.g. Germany, France and in USA. The client's hypothesises about different brand images in various countries proved to be...

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making

Author: Herbert Wettig

Company: Compagnon Marktforschung GmbH & Co. KG

June 15, 1986

Tell me a story! (German)

In the papers on qualitative market research, which were read at the past two ESOMAR congresses, the slogan "new qualitative research" was formed. It referred to the presentation of a number of "new" methods and questioning procedures, part of which...

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making

Author: Gerhard Batz

Company: PSYMA

June 15, 1986