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Research papers

Measuring potential virality of content

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}This paper discusses the neurological understanding behind what makes a content click with the viewers and demonstrates how we can use new techniques such as EEG...

Catalogue: Congress 2019: The Global Data & Insights Summit
Author: Mahesh Agarwal
Company: PT. Neurosensum Technology International
September 8, 2019

Research papers

Get to know your customers on the web, but how?

The paper briefly shows the different possibilities and important factors for designing web surveys. It also describes results of an evaluation study that compared web with telephone interviewing. Variables like recruiting methods, motivation for...

Catalogue: ESOMAR Congress 2000: The Impact Of Networking
Author: Axel Theobald
September 1, 2000

Research papers

Measuring the impact of communication

In its eleven years of existence the Israel Institute of Applied Social Research (Jerusalem) has made only one study entirely devoted to measuring the impact of communication. It was a blitz-survey on the radio-listening by the Israel population to...

Catalogue: ESOMAR/WAPOR Congress 1959
Author: Ruth Ludwig
June 15, 1959

Research papers

Impact of change on retail strategy, structure and performance

This paper focuses on the analysis of change across three distinct, but interrelated environments: i) consumer; ii) economic and iii) retailing. Past failures in retailing research have resulted from a lack of focus and direction and from attempts to...

Catalogue: Seminar 1980: Social Change Analysis As A Tool For Strategic Planning And Decision Making
Author: Douglas J. Tigert
June 18, 1980

Research papers

How retailers can profit from scanners

This paper investigates the impact of scanner data on retailers and the uses retailers have made or can yet make of this data. Although scanners are used in many different retailer and wholesaler environments, the focus here is on the development of...

Catalogue: Seminar 1986: Retail Strategies For Profit And Growth
Authors: Jan Willem Bol, Thomas W. Speh
June 4, 1986

Research papers

Predicting levels of nuisance from traffic changes

There has been considerable interest, in recent years, in assessing the environmental effects of traffic. The purpose has been either to predict the impact of now roads and traffic management schemes or to identify those locations in most need of...

Catalogue: Papers 1982: Social Research And Prediction
Author: A. M. Mackie
June 15, 1982

Research papers

Brands whispering emotions

This breakthrough study reveals quantitatively the impact of social mood on category purchase behavior and measures mood changes via social media as an early indicator for brand communication management.

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Nihan Sahan Eren, Pelin Halacoglu, Serkan Ceran, Ezgi Akpinar
Companies: Ipsos MRBI, Unilever
September 8, 2019

Research papers

WWW and international industrial marketing research

This paper describes the impact of the internet on international industrial research. The author discusses the different aspects of the www such as new research objectives and methods and the suitability of these future tools for international...

Catalogue: ESOMAR Congress 2000: The Impact Of Networking
Author: Stefan Binner
Company: bms marketing research + strategy
September 1, 2000

Research papers

Market research: Connecting data and driving lifetime value

Customer lifetime value is critical. At Microsoft, marketing research is transforming how we understand and market to customers. We connect disparate data and apply traditional and new expertise to create value across our ecosystem.This paper...

Catalogue: Congress 2018
Authors: Jon Derome, Megan Lau, Robert Graves
September 23, 2018