You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Tags containing International Marketing.
ANA has found 74 results for you, in 252 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers
×

Citation

Holm, K. (1971a, June 15). Report-back from working group IV. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/report-back-from-working-group-iv-845


Research papers

The use of market research in international marketing management

In the context of this paper, I have restricted the term "International Marketing" to cover only the marketing of consumer goods with substantial advertising appropriations, i. e. appropriations aimed at and intended to create consumer demand for a...

Catalogue: ESOMAR/WAPOR Conference 1965
Author: Roger Goldsmith
June 15, 1965
×

Citation

Goldsmith, R. (1965a, June 15). The use of market research in international marketing management . ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/the-use-of-market-research-in-international-marketing-management-