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Research papers

Internet Saathi: Building a digital India for all

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 10.0px Helvetica}A study by Kantar TNS (2017) found that female Internet users in India are prevented from accessing the Internet due to affordability, lack of knowledge, lack of device ownership, and a...

Catalogue: Asia Pacific 2019
Authors: Matthew Beal, Ashley Woods
Companies: Google, Kantar
May 22, 2019

Research papers

Digital anthropology

The aim of this paper is to present and to “train” attendees to a new methodology made to decipher in a qualitative manner web navigation data. This paper will discuss the opportunity of using this kind of data for qual researchers, present...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: Francois Erner, Jennifer Roberton
Company: respondi
November 11, 2018

Research papers

Leveraging and empowering Cambodia's other half

Gender inequality is a global issue, and of particular concern in Cambodia, but by how much? And how are gender dynamics changing, if at all, among younger cohorts? This study investigates the current state of gender dynamics in Cambodia, especially...

Catalogue: Congress 2016: #WOW
Authors: Rebecca L. Norris, Layhour Sao
Company: KANTAR TNS Malaysia
September 22, 2016

Research papers

You love the Web? But how much?

The Boston Consulting Group recently conducted various research projects to quantify the value of the internet to consumers generally and for some specific activities. We anchored these studies on the concept of Consumer Surplus, developing a series...

Catalogue: 3D Digital Dimensions 2013: (Online + Social Media + Mobile) Research
Authors: Emmanuel Huet, Gabriela Barrios
June 23, 2013

Research papers

Better answers to basic questions

Market research is happily embracing the possibilities offered by new technologies, such as online research communities, gamification and mobile surveys. Yet, with the proliferation of the internet, we will also have to do the hard work- getting the...

Catalogue: 3D Digital Dimensions 2012: (Online + Social Media + Mobile) Research
Authors: Piet Hein Van Dam, Roos Voorend, Robert van Ossenbruggen
November 6, 2012

Research papers

ESOMAR practical guide on cookies

This Practical Guide offers guidance to the market, social and opinion researchers who use Cookies and similar technologies such as web beacons when conducting online activities on how to implement the European Union's (EU) new e-Privacy Directive...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
July 15, 2012

Research papers

Digital boost in Latin America

Latin America will be boasting of the greatest Internet growth in the coming years. However, it is the unique character of the online world which makes the internet a natural and attractive medium for marketers to connect with consumers. To...

Catalogue: Latin America 2012: Uncovering Opportunities
Author: Alexandro Herrera
Company: KANTAR TNS Malaysia
May 3, 2012

Research papers

The rise of micro-multinationals

This paper explores the development of a new breed of market research companies that are global from the start, powered by the internet and able to respond quickly to research requests. The evolution of some of the micro-multinationals are traced,...

Catalogue: Asia Pacific 2012: Asia Kaleidoscope
Authors: Terry Sweeney, Amit Gupta
April 17, 2012

Research papers

From terabytes to archetypes

This paper shows how in-depth motivational qualitative research helped identify the underlying hopes and fears of consumers in relation to internet security. By looking deeply into B2B and B2C customers' motivations and inhibitions within the...

Catalogue: CEE Research Forum 2012: Global Fuel For Local Boost!
Authors: Alexander Erofeev, Simon Patterson
Company: QRi Consulting Ltd.
March 26, 2012