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Research papers

Motivation research and psychoanalysis (French)

Born of the recognition of the irrational character of the "buying act", M.R. in its rapid growth raised - and continues to raise - criticisms and sarcasm. At the source of most of these criticisms we find a confusion between M.R. and psychoanalysis...

Catalogue: ESOMAR/WAPOR Conference 1957: Research Into Consumer Behaviour And Its Motivation
Author: Alfred Denner
June 15, 1957
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Citation

Denner, A. (1957a, June 15). Motivation research and psychoanalysis (French). ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/motivation-research-and-psychoanalysis-french-


Research papers

Motivation research in practice co-ordinated with marketing research (French)

This paper deals with experiences and ideas resulting from motivation research projects, made with the assistance of psychologists during the past seven years. In close co-operation with trained marketing researchers, different methods have been...

Catalogue: ESOMAR/WAPOR Conference 1957: Research Into Consumer Behaviour And Its Motivation
Author: Börje Lindberg
June 15, 1957
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Citation

Lindberg, B. (1957a, June 15). Motivation research in practice co-ordinated with marketing research (French). ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/motivation-research-in-practice-co-ordinated-with-marketing-research-french-


Research papers

Motivation research and psychoanalysis

Born of the recognition of the irrational character of the "buying act", M.R. in its rapid growth raised - and continues to raise - criticisms and sarcasm. At the source of most of these criticisms we find a confusion between M.R. and psychoanalysis...

Catalogue: ESOMAR/WAPOR Conference 1957: Research Into Consumer Behaviour And Its Motivation
Author: Alfred Denner
June 15, 1957
×

Citation

Denner, A. (1957a, June 15). Motivation research and psychoanalysis. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/motivation-research-and-psychoanalysis


Research papers

Motivation research in the field of distribution

What is usually named motivation research is the application of the methods of psychology and sociology to commercial problems and is therefore nothing hut a certain type of research in the field of distribution. Its special aim is to understand and...

Catalogue: ESOMAR/WAPOR Conference 1957: Research Into Consumer Behaviour And Its Motivation
Author: Emeric Deutsch
June 15, 1957
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Citation

Deutsch, E. (1957a, June 15). Motivation research in the field of distribution. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/motivation-research-in-the-field-of-distribution


Research papers

Research and decision

The paper is divide in four parts: the first part is an introduction paragraph. The second is an analysis of the function that management performs in business. The third part is an analysis of the new and developing techniques in the field of market...

Catalogue: ESOMAR Congress 1956: Advertising Research
Authors: H. S. Rich, J. S. Smith
June 15, 1956
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Citation

Rich and Smith (1956a, June 15). Research and decision. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/research-and-decision


Research papers

Market research for petroleum products in the automotive field

Market research for petroleum products obviously concerns the marketing sector of the petroleum industry. The function of the marketing company is, however, largely determined by its place at the end of the chain: exploration - production - refining...

Catalogue: ESOMAR Congress 1956: Advertising Research
Author: D. Leerentveld
June 15, 1956
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Citation

Leerentveld, D. (1956a, June 15). Market research for petroleum products in the automotive field. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/market-research-for-petroleum-products-in-the-automotive-field


Research papers

Study for non-durables consumer goods (English and French)

Purchase periodicity is a problem of simple mathematic, but the remembrance kept by the buyer is a psychological problem in the sense of "uncertain knowledge and fragmentary of human mind facilitating our affinity with other men.

Catalogue: ESOMAR Congress 1956: Advertising Research
Author: Pierre Lacoste
June 15, 1956
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Citation

Lacoste, P. (1956a, June 15). Study for non-durables consumer goods (English and French). ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/study-for-non-durables-consumer-goods-english-and-french-


Research papers

Some comments on the use of 3D and strip film

Comments and opinion of the author of the paper about the use of 3D and film strips in market research.

Catalogue: ESOMAR/WAPOR Conference 1955
Author: Henry Charles Briant
June 15, 1955
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Citation

Briant, H. C. (1955a, June 15). Some comments on the use of 3D and strip film. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/some-comments-on-the-use-of-3d-and-strip-film


Research papers

Service after sale and studies of market for business

Among the several possible interpretations of the subject assigned to me, I am assuming the problem to be primarily what type of service should be offered beyond the scope of the market study itself. In discussing this subject I can only provide the...

Catalogue: ESOMAR/WAPOR Conference 1955
Author: Archibald Maddock Crossley
June 15, 1955
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Citation

Crossley, A. M. (1955a, June 15). Service after sale and studies of market for business. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/service-after-sale-and-studies-of-market-for-business