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Research papers

Questionnaire monotony endangers the comparability of results (German)

Monotony and its side-effects have been dealt with in other areas. But monotony is powerful enough to adulterate the results. Noelle Neumann proved that the influence of monotony was visible even in simple inquiries, for example when ascertaining...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Author: Erp Ring
Company: Institut für Demoskopie Allensbach GmbH
June 15, 1976
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Citation

Ring, E. (1976a, June 15). Questionnaire monotony endangers the comparability of results (German). ANA - ESOMAR. Retrieved September 28, 2023, from


https://ana.esomar.org/documents/questionnaire-monotony-endangers-the-comparability-of-results-german-


Research papers

Questionnaire monotony endangers the comparability of results

But monotony is powerful enough to adulterate the results. Noelle Neumann proved that the influence of monotony was visible even in simple inquiries, for example when ascertaining readership figures of daily newspapers. If the questionnaire was...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Author: Erp Ring
Company: Institut für Demoskopie Allensbach GmbH
September 5, 1976
×

Citation

Ring, E. (1976a, September 05). Questionnaire monotony endangers the comparability of results. ANA - ESOMAR. Retrieved September 28, 2023, from


https://ana.esomar.org/documents/questionnaire-monotony-endangers-the-comparability-of-results