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Research papers

Flocks: Unpicking communities on Twitter

In the first study of its kind we explore the digital communities forming on Twitter that live alongside IRL communities, unpicking the fabric of UK Twitter to learn how they form, grow & thrive and their value to Twitter as a service & a...

Catalogue: Fusion 2019
Authors: Rob Sanders, Peter Laflin, Martin Bryant
Companies: Twitter, Join the Dots InSites Consulting, Jaywing
November 10, 2019

Research papers

The challenge of a global brand in unstable times

Consumer Mood came up in a context of regional economic crisis, seeking to provide Coca-Cola with local sensitivity without losing sight of its international status. Taking care of the rest of these aforementioned points was not part of the design,...

Catalogue: Latin America 2019
Authors: Carolina Porcari, Maria Muzio, Rosaline Hester, Sabrina Scolnic
Companies: Compañia de Negocios Moiguer, The Coca-Cola Company
April 7, 2019

Research papers

Data combo

In recent years, the rise of the National Front party has been a major feature of the French political landscape. Understanding the drivers behind the electoral successes of that party is now crucial for mainstream parties if they want to counter it...

Catalogue: Big Data World 2016: Understanding People Through Smart Data
Authors: Laurent Florès, Antoine Moreau
November 18, 2016

Research papers

Understanding a man's online world

In Turkey, males desire a world which totally belongs to them with all symbols of masculinity and in which they are appreciated by women – and a world with not much more than football, entertainment, speed and games!...

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories
Authors: Isil Sahinoz, Nihan Sahan Eren, Didem Sekerel Erdogan
Company: Nielsen
November 16, 2016

Research papers

Between a rock and a hard place

What does it really mean to be an adventurer? And what do adventurers really want from a brand like Clif? To answer these questions truthfully, we needed to leave the boardroom far behind, step into their worlds and experience their adventures first...

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories
Authors: Anne Lacey, Michelle Thevil
November 16, 2016

Research papers

Like, share & retweet

In 2014, Shell commissioned BAMM to conduct exploratory research to understand the complex interplay between the environment, customers and staff of Shell stations across the globe.BAMM carried out research in 4 key markets, employing a combination...

Catalogue: Global Qualitative 2015: Creative! Collaborative! Cool!
Authors: Ed Garey, James Johnstone
Company: BAMM Ltd.
November 18, 2015

Research papers

Project 72

The demographics of the Las Vegas visitor are rapidly changing. The new Vegas has wide appeal to the Millennial market, who do not exhibit the same in-situ behaviour as other segments. With 8 resident shows in Vegas, there's lots of interest at...

Catalogue: Global Qualitative 2015: Creative! Collaborative! Cool!
Authors: Daniel Berkal, Axel Bedikyan, Elana Gorbatyuk
November 18, 2015

Research papers

Best practices with content marketing

Does content marketing work? And if so, why? This session explores the evolving world of content marketing, including branded entertainment, native advertising, and custom newsroom programmes. Over the past three years, AOL has built a large...

Catalogue: Congress 2015: Revelations
Author: Christian Kugel
October 1, 2015

Research papers

Police methods in the supermarket

The Cognitive Interview is a qualitative interviewing technique derived from forensic police methods for eyewitness interrogations. Our presentation explains how this technique can add value to market research generating insights on the detailed...

Catalogue: Global Qualitative 2014: Research Renaissance
Authors: Ruthie Brandman, Christiane Schmitz-Trebeljahr
Company: Brandman Marketing Research & Consultancy
November 18, 2014