Resources Library by ANA

An update on international PPM activities

This paper describes the current status of international PPM research activities. During the past year, research organizations have begun to evaluate and operate the PPM technology in their own countries. The details of the recent compliance test in...

Catalogue: ESOMAR/ARF WAM Conference 2003: Television

Authors: Dan Ames, Pasquale A. Pellegrini, Dominique Vancraeynest

Companies: Nielsen, KANTAR TNS Malaysia

June 17, 2003

One size fit all

The paper describes the international validation of a heuristic model for pre-testing TV commercials. The validation is based on the model’s internal measures rather than external comparisons such as pre- and post-test validations. The model...

Catalogue: ESOMAR Congress 2001: Marketing Transformation

Author: Chuck E. Young

September 23, 2001

The sound of silence (Portuguese)

This paper presents the results of research carried out amongst the youth populations in three countries (Brazil, Venezuela and Mexico) utilizing four brands that are, at the same time, sufficiently international and also important for the youth...

Catalogue: Latin America 2001

Authors: Jaime Troiano, Walter Costa, Sérgio Guardado

May 1, 2001

Hispanic Internet usage in perspective

Is there a Hispanic Internet model? Do Mexicans behave the same as Hispanics in the United States or Spaniards in Europe? Are there any correlations between culture and online behavior? How much do the socio-demographics of a country affect online...

Catalogue: Latin America 2001

Authors: Jim Hatch, Sigisbert Ratier

May 1, 2001

The sound of silence

This paper presents the results of research carried out amongst the youth populations in three countries (Brazil, Venezuela and Mexico) utilizing four brands that are, at the same time, sufficiently international and also important for the youth...

Catalogue: Latin America 2001

Authors: Jaime Troiano, Walter Costa, Sérgio Guardado

May 1, 2001

Attitudes towards the Internet among the population and Internet users in Switzerland, Germany and Spain

This paper presents the results of research carried out amongst the populations of Switzerland, Germany and Spain in order to determine their degree of awareness as well as opinions and attitudes regarding the internet. The purpose was to determine...

Catalogue: ESOMAR Net Effects 2001

Authors: Francisco Ruiz, Stefan Langenauer

Company: LINK Institut für Markt- und Sozialforschung

February 11, 2001

Quantifying consumers' motivational structures for food products

This paper describes methodological issues concerning the Association Pattern Technique, a method to quantify means-end chain structures. The method provides understanding in the way consumers are motivated to choose specific products. The main focus...

Catalogue: Asia Pacific 2000: Redefining Business In Asia Pacific

Authors: Gerda I.J. Feunekes, Wilma den Hoed

Company: Unilever

November 1, 2000

The retail shake up in Asia

This paper focuseson the current Asian 'retail shake-up' recently introduced by thebooming shares of the hypermarkets' formula. A cross-country analysisof the hypermarkets? concept and performances will highlight the growing phenomenon, scheduled to...

Catalogue: Asia Pacific 2000: Redefining Business In Asia Pacific

Authors: Laurent Zeller, Helen Passingham-Hughes

Company: KANTAR TNS Malaysia

November 1, 2000

Retail VS. direct

This paper explores how PC vending is changing and adapting to the challenges of new technologies and attitudes. Business and consumer desktop PC markets are the topic of investigation. These markets are particularly suitable for investigation as...

Catalogue: ESOMAR Congress 2000: The Impact Of Networking

Author: Ray Poynter

Company: KANTAR TNS Malaysia

September 1, 2000