Resources Library by ANA

The ARF audit of procedures for media audience research studies

The purpose of this report is to outline policies and procedures for the management and implementation of audits conducted under The ARF Audit of Procedures for audience research studies. The Policies Report presents the overall plan for ARF audits....

Catalogue: ARF Guidelines Handbook

Author: ARF (Advertising Research Foundation) B.V.

January 1, 1990

Applying market research techniques to international policy analysis: The development of a small-scale, multi-country opinion leader panel

To meet the need of American companies for better (more focused, relevant and timely) information about European policy trends. Starch INRA Hooper has developed its Opinion Leader Forum. The Forum is a unique multi-country survey that polls a panel...

Catalogue: ESOMAR Congress 1989

Authors: Gunilla C. Broadbent, David A. Jodice

Company: D3 Systems, Inc.

September 1, 1989

How the career of the golden age generation will change German society

Individual and collective ageing is part of a broad social process. Ageing persons are going to mark the face of society in future so greatly that we will have to speak of a graying world. Gerontology is interested in exploring the qualitative...

Catalogue: Seminar 1989: The Untapped Gold Mine

Author: Annette Niederfranke

June 15, 1989

How the career of the golden age generation will change German society (German)

Individual and collective ageing is part of a broad social process. Ageing persons are going to mark the face of society in future so greatly that we will have to speak of a graying world. Gerontology is interested in exploring the qualitative...

Catalogue: Seminar 1989: The Untapped Gold Mine

Author: Annette Niederfranke

June 15, 1989

Pricing theatre seats

The paper presents the case of a Dutch theatre facing the problem of revising the range of seat categories, and of setting the ticket prices on the basis of sales records and of consumer demand. Demand was analysed through interviews aiming at...

Catalogue: Seminar 1987: Micro And Macro Market Modelling

Author: Gabriele Morello

October 26, 1987

Recent prescription and price policy of drugs in The Netherlands

In this presentation we would like to present a survey of recent developments in the drugs market in the Netherlands. We will base ourselves on publications in newspapers and trade magazines and on information published by public bodies in so far as...

Catalogue: Seminar 1987: Pricing And Forecasting In Pharmaceutical Industry

Authors: J. G. J. Huurman, Frits Spangenberg

Company: Motivaction International B.V.

June 15, 1987

Developments in U.S. agricultural policy and implications for the European Community

The result of this compromise is a new five-year farm bill that sharply reduces support prices for virtually all commodities while maintaining many of the income support provisions contained in previous U.S. farm bills. The FSA85 was implemented with...

Catalogue: Seminar 1987: Identifying Change in European Agriculture

Author: John M. Urbanchuk

June 15, 1987

What price advice?

This paper will describe how a sector within the British agricultural industry has been required to adjust to the political and economic problems in agricultural production prevalent in the 1980's. During the Second World War and in subsequent...

Catalogue: Seminar 1987: Identifying Change in European Agriculture

Author: Christine Ward

June 15, 1987

How to win in the Yugoslav market

This paper sets out the major changes of inheres to foreign companies, i.e. the turn of the official economic policy towards a market-regulated national economy and the consequent new possibilities for cooperation. To this end new legislative avenues...

Catalogue: ESOMAR Congress 1987

Authors: Zivorad Zlatkovic, Mile Jovic, Stojadin Stojsavljevic

June 15, 1987