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Research papers

Evaluating the corporate marketing policies of retail organisations

This paper defines the corporate marketing objectives of retail organisations; and suggests ways in which market research can evaluate their achievement.

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: Martin Simmons
June 15, 1972
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Citation

Simmons, M. (1972a, June 15). Evaluating the corporate marketing policies of retail organisations. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/evaluating-the-corporate-marketing-policies-of-retail-organisations


Research papers

International overlapping of media

In an expanding European market multinational advertising has to be carried out. Problems referring to this are: - no standardisation of European law, that means no standardised legal basis as far as advertising in different countries is concerned; -...

Catalogue: Seminar 1972: Marketing And Research In The Publishing Industry
Author: Renate Uenk
June 15, 1972
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Citation

Uenk, R. (1972a, June 15). International overlapping of media. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/international-overlapping-of-media


Research papers

Profitability and the comprehensive view (French)

I shall not attempt to forecast the future of market research in the seventies, but I just want to bring up two particularly important aspects that both theoretical and practical research ought to tackle and get into perspective, if not solve...

Catalogue: ESOMAR Congress 1968
Author: Jean-Pierre Therme
June 15, 1968
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Citation

Therme, J. (1968a, June 15). Profitability and the comprehensive view (French). ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/profitability-and-the-comprehensive-view-french-


Research papers

Profitability and the comprehensive view

I shall not attempt to forecast the future of market research in the seventies, but I just want to bring up two particularly important aspects that both theoretical and practical research ought to tackle and get into perspective, if not solve...

Catalogue: ESOMAR Congress 1968
Author: Jean-Pierre Therme
June 15, 1968
×

Citation

Therme, J. (1968a, June 15). Profitability and the comprehensive view. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/profitability-and-the-comprehensive-view