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Research papers
Every day low price
Everyday Low Price (EDLP), along with Category Management, Consumer Loyalty and Efficient Consumer Response (ECR) have become the jargon words for Marketing in the mid 1990âs. Everyday Low Price, an American import, was originally devised as a...
Catalogue: Seminar 1996: The Big Brand Challenge
Author: Judith Passingham
Company: KANTAR TNS Malaysia
June 15, 1996
Research papers
From dream to purchase
The advancement of the digital experience has opened up new and exciting worlds for consumers in ways that were only imagined ten years ago.The adoption curve of consumers of new digital products is accelerating, resulting in a changed shopping...
Catalogue: Retail and Shopper 2009: The Voice Of The Shopper
Author: Yvonne van Veen
Company: Philips International
March 4, 2009
Research papers
Brands, retailers and consumers
Within Britain the dominance of leading supermarket chains continues to grow, as does the market share of own label brands. A new study shows generally favourable consumer attitudes towards these products. As a result, premium brands are widely...
Catalogue: ESOMAR Congress 1997: Learning From The Future
Authors: Judith Passingham, Stephan Buck
Company: KANTAR TNS Malaysia
September 1, 1997
Research papers
Cinderella and the pumpkin
This paper is about the main factors that determine a brandâs long-term value, factors that enable them not only to constantly extend their market share, but also to strengthen consumer loyalty and to generate price premiums, thus increasing...
Catalogue: ESOMAR Congress 1997: Learning From The Future
Authors: Jean-Paul Frappa, Dominique Saint-Paul
Company: KANTAR TNS Malaysia
September 1, 1997
Research papers
1990-1995 status and perspectives for hard-discount in France
In this paper we shall analyse and put in perspective the most significant development in French retail distribution since the appearance of hypermarkets - the emergence of a new type of store, the Hard-Discount store. In the first section we shall...
Catalogue: Seminar 1995: Facing Up To The Challenges In Retailing
Authors: Denis Delmas, Laurent Zeller
June 15, 1995
Research papers
We're out of the trenches
The downward pressure on pharmaceutical product prices and the level of profitability is already forcing companies to consider how to cut costs and to gain the most out of the money that is spent. An improvement in the way resources are allocated...
Catalogue: EphMRA/ESOMAR Conference 1994: Meeting The Pressures By Intelligent Resourcing
Author: Alan J. Bowditch
June 1, 1994
Research papers
How to effectively compete against private-label brands
April 2, 1993 was a historic day in the U. S. private-label scare. On Marlboro Friday, Philip Morris decreased the price of Marlboro cigarettes by 40 cents a pack in response to tire increasing popularity of cheaper cigarettes. In one day, the...
Catalogue: Seminar 1994: Building Successful Brands
Author: Susan R. Ashley
June 15, 1994
Research papers
