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Research papers

Interviewer performance and personality

While carrying out the fieldwork for the British Standardisation of the Cattell 16 Personality Factor (PF) inventory, BMRB were able to collect personality data on a large number of their interviewers. Analysis of these personality data in relation...

Catalogue: Seminar 1973: Fieldwork, Sampling And Questionnaire Design
Authors: J. Bridges, Bill Mabey
October 1, 1973
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Citation

Bridges and Mabey (1973a, October 01). Interviewer performance and personality. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/interviewer-performance-and-personality


Research papers

Interviewer guidance, supervision and control (German)

Today I should like, in the main, to put before you certain possibilities and models which have already been successful in practice and which are no doubt suitable for conducting empirical field research with these pound scales - in terms of the...

Catalogue: Seminar 1973: Fieldwork, Sampling And Questionnaire Design
Author: Uwe Bliesch
Company: Infratest dimap Gesellschaft fur Trend- und Wahlforschung mbH
October 1, 1973
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Citation

Bliesch, U. (1973a, October 01). Interviewer guidance, supervision and control (German). ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/interviewer-guidance-supervision-and-control-german-


Research papers

Fieldwork standards and how to maintain them

I would reiterate that there should be minimum standards and training required by the Market Research Society and that buyers of market research are made aware of the companies who abide by these standards.

Catalogue: Seminar 1973: Fieldwork, Sampling And Questionnaire Design
Author: W. A. Roberts
October 1, 1973
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Citation

Roberts, W. A. (1973a, October 01). Fieldwork standards and how to maintain them. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/fieldwork-standards-and-how-to-maintain-them


Research papers

Flexibility

Just to summarise very quickly, I have talked about the things which are meaningfully taken into account on a methodical basis in planning industrial interviewing. I have suggested considering:- 1. The nature of the marketing problem; 2. The kind of...

Catalogue: Seminar 1973: Industrial Marketing Research- Sampling And Interviewing Problems
Author: Peter J. Hayes
January 1, 1973
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Citation

Hayes, P. J. (1973a, January 01). Flexibility . ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/flexibility-


Research papers

Summary of discussions in group I

The general sense of the group was that the possible topics for discussion were extremely wide ranging since the industrial market for Market Research was being defined as the non-domestic, or mass commercial market. In this context, many topics...

Catalogue: Seminar 1973: Industrial Marketing Research- Sampling And Interviewing Problems
Author: J. Pike
January 1, 1973
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Citation

Pike, J. (1973a, January 01). Summary of discussions in group I. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/summary-of-discussions-in-group-i


Research papers

The selection of interviewers for industrial marketing research

This paper attempts to provide an answer to these questions, on the basis of more than ten years experience of industrial surveys directed to a very varied range of assignments by an international firm of consultants . The true problem underlying...

Catalogue: Seminar 1973: Industrial Marketing Research- Sampling And Interviewing Problems
Author: Louise Perruche
January 1, 1973
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Citation

Perruche, L. (1973a, January 01). The selection of interviewers for industrial marketing research. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/the-selection-of-interviewers-for-industrial-marketing-research


Research papers

What makes an industrial interviewer

The aim of market research should be to provide data to help solve marketing problems. This applies equally to industrial as well as consumer market research. Accepting this premise, the main task of market research, then, is to deal with commercial...

Catalogue: Seminar 1973: Industrial Marketing Research- Sampling And Interviewing Problems
Author: J. F. Dijkstra
January 1, 1973
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Citation

Dijkstra, J. F. (1973a, January 01). What makes an industrial interviewer. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/what-makes-an-industrial-interviewer


Research papers

Interviewer education and "make or buy" decisions in chemical market research

This paper discusses the question of educational background for interviewers in agencies and companies in the field of chemical market research. The subject chosen allows a broad coverage of the problems based on international experience. The main...

Catalogue: Seminar 1973: Industrial Marketing Research- Sampling And Interviewing Problems
Author: Karl-Heinz Ronitz
January 1, 1973
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Citation

Ronitz, K. (1973a, January 01). Interviewer education and "make or buy" decisions in chemical market research. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/interviewer-education-and-make-or-buy-decisions-in-chemical-market-research


Research papers

The use of a consumer field force for interviewing in mass industrial markets

The 3 vital areas in the use of a consumer field force for interviewing in mass industrial markets are, firstly: - selection of the right interviewer.Under this heading careful attention should be paid to: - previous productivity; - quality of work;...

Catalogue: Seminar 1973: Industrial Marketing Research- Sampling And Interviewing Problems
Author: M. Narraway
January 1, 1973
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Citation

Narraway, M. (1973a, January 01). The use of a consumer field force for interviewing in mass industrial markets. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/the-use-of-a-consumer-field-force-for-interviewing-in-mass-industrial-markets