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Research papers

Some principles in product testing

Through the technique of offering the products, the make-up of the tested products, samples and ways of questioning, several types and methods for the product-test can be developed which will be particularly useful with regard to their suitability...

Catalogue: ESOMAR Congress 1956: Advertising Research
Author: Fritz Lohmeier
June 15, 1956
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Citation

Lohmeier, F. (1956a, June 15). Some principles in product testing. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/some-principles-in-product-testing


Research papers

Fad and progress in motivation research

The following discussion will be limited to the consumer - why people buy and use a product - not only because this happens to be the field I know most about but because a good deal of the developments have been made in the field of consumer...

Catalogue: ESOMAR/WAPOR Conference 1955
Author: Herta Herzog
June 15, 1955
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Citation

Herzog, H. (1955a, June 15). Fad and progress in motivation research. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/fad-and-progress-in-motivation-research