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Research papers

Some results and experiences of a new consumer panel technique

The modem means of tele-communication and the rapidly decreasing prices of home computers allow for a new method of consumer panel research: tele-interview. Consumers are being interviewed following a very user friendly procedure which requires per...

Catalogue: Seminar 1987: Improving The Use Of Consumer Panels For Marketing Decisions
Authors: Emiel P. M. Bon, Leo van Doorn
Company: NIPO
June 15, 1987
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Citation

Bon and van Doorn (1987a, June 15). Some results and experiences of a new consumer panel technique. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/some-results-and-experiences-of-a-new-consumer-panel-technique


Research papers

Computerized interviewing and fully automated registration of telephone use

The telephone division of the Netherlands P.T.T. has until recently used a revolving panel operation to register outgoing and incoming telephone calls. Write in-questionnaires were being used. They provided useful but far from perfect information....

Catalogue: ESOMAR Congress 1985: Broadening The Uses Of Research
Authors: Koos J. G. Termorshuizen, Robbert D. W. Baden, Jan Stapel
Company: NIPO
June 15, 1985
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Citation

Termorshuizen, Baden and Stapel (1985a, June 15). Computerized interviewing and fully automated registration of telephone use. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/computerized-interviewing-and-fully-automated-registration-of-telephone-use


Research papers

Assessing the effectiveness of computer-based training

Modern technology has made possible the use of distance learning on a large scale, by means of remote terminals linked by telecommunication land lines to a central computer system. Barclays Bank in GB has been developing such a system for the last...

Catalogue: EMAC/ESOMAR Symposium 1984: Methodological Advanced In Marketing Research In Theory And Practice
Authors: Robert J. Mortimer, Roger J. Stubbs
June 15, 1984
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Citation

Mortimer and Stubbs (1984a, June 15). Assessing the effectiveness of computer-based training . ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/assessing-the-effectiveness-of-computer-based-training-


Research papers

DIANE as tool for marketing information systems

Euronet, the telecommunications network sponsored by the Commission of the European Communities, has been in commercial service for over 1½ years. During that time the information services, collectively referred to as DIANE (Direct Information...

Catalogue: Seminar 1981: Industrial Marketing Research
Author: Barry Mahon
October 1, 1981
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Citation

Mahon, B. (1981a, October 01). DIANE as tool for marketing information systems. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/diane-as-tool-for-marketing-information-systems


Research papers

Use of introductory letters for telephone interviews

As the number of private telephone subscribers increases (in September 1973, 57 % of all households in the Netherlands had home telephones), interviewing by telephone of samples of private persons is becoming a thing of the present or of the near...

Catalogue: Seminar 1973: Fieldwork, Sampling And Questionnaire Design
Author: T. H. M. van Kooten
June 15, 1973
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Citation

van Kooten, T. H. (1973a, June 15). Use of introductory letters for telephone interviews. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/use-of-introductory-letters-for-telephone-interviews


Research papers

A research design to predict telephone usage among Bell System business customers

Very few full scale marketing studies have been made of the purchasing behaviour of the total business market because of its diversity and complexity. The Bell System furnishes telecommunications services to the entire gamut of business enterprises,...

Catalogue: Seminar 1973: Industrial Marketing Research- Sampling And Interviewing Problems
Authors: Henry Assael, R. B. Ellis
January 1, 1973
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Citation

Assael and Ellis (1973a, January 01). A research design to predict telephone usage among Bell System business customers. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/a-research-design-to-predict-telephone-usage-among-bell-system-business-customers


Research papers

Market research and forecasting with the Netherlands postal and telecommunications services

The Netherlands Postal and Telecommunications Services are using market research Inter alia regarding the telephone market. At first sight this may seem remarkable because the company holds a legal monopoly on a market which is far from being...

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Author: A. V. D. Putten
June 15, 1961
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Citation

Putten, A. V. (1961a, June 15). Market research and forecasting with the Netherlands postal and telecommunications services. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/market-research-and-forecasting-with-the-netherlands-postal-and-telecommunications-services