Resources Library by ANA

Inspiring Action at O2

This paper will showcase how O2/Telefonica developed a research-based system for improving customer experience, moving from a “rear-view mirror” to a dynamic system which inspires action throughout the business and can even help predict...

Catalogue: Congress 2014: What Inspires?

Authors: Nick Milne, Nick Baker

Company: Quadrangle Research Group

September 10, 2014

Pop concert experiences

Today, marketing communication cannot be based solely on information about the product, brand or service. To attract attention and establish a relationship with the consumer, it must give value, help build identity, or be recreational. T-Mobile...

Catalogue: CEE Research Forum 2013: Research Remix

Authors: Tomasz Jedrkiewicz, Robert Zydel

March 17, 2013

Online anthropology

A new methodological approach- Online Anthropology- was applied to surface fresh understanding of customer behaviour in the cellular category. The approach revealed a key insight that enabled Sprint to turn a loss of 565,000 customers a quarter into...

Catalogue: Congress 2012: Accelerating Excellence

Author: Colin Utley

Company: MotiveQuest

September 13, 2012

Innovation detonation @ Deutsche Telekom

The work of the Creation Center, a small, creative, international and interdisciplinary unit that applies 'innovathinking' consistently in the R&D process of Deutsche Telekom, is introduced in this presentation. As in other competitive markets, a...

Catalogue: Innovate 2010: Innovation Detonation

Authors: Raimund Schmolze, Annette Boehmer

Company: Deutsche Telekom

November 16, 2010

The green shoots of technology

Recycling may have become the buzz word for liberal thinking western consumers. But is this case in less developed markets? What weight do consumers in countries such as Nigeria or Indonesia give to recycling in comparison to the other demands that...

Catalogue: Congress 2008: Frontiers

Author: Joe Brown

Company: Illuminas

September 26, 2008

Digital divorce or digital love affair

The use of Information and Communication Technology (henceforth ICT) products and services varies to a considerable degree. There are users who devour any innovation and would prefer beta versions to challenge both themselves and technology. Other...

Catalogue: Congress 2008: Frontiers

Authors: Oliver Tabino, Stefanie Gutknecht, Tim Dörflinger, Kerstin Klar

Company: Deutsche Telekom

September 26, 2008

From bullock carts to techno toys

The fortune at the top of the Asian / Indian pyramid has been an established notion for some time now, with more and more affluent urban Indians (like other Asians) being in the market for luxury goods and highend technology products. This is where...

Catalogue: Asia Pacific 2008

Authors: Anjali Puri, Ruchika Gupta

Company: Nielsen

April 9, 2008

No more death by research debrief

Research presentations often overwhelm audiences with endless slides and charts. This debrief phase is arguably the most important part of the research process.Until research has been used to motivate an action or improve decisions, the project has...

Catalogue: Congress 2007: Excellence

Authors: Amy Ricketts, Anette Bendzko

Company: GfK

September 19, 2007

Algebra, slide rules and hammers

This presentation shares the experience of developing Orange's European mobile consumer segmentation and applying it to the UK market.The process started in 2003 with a major study in Orange's six main European markets. In 2006 the segmentation was...

Catalogue: Congress 2007: Excellence

Authors: Nick Bonney, Jonathan Fletcher

Company: Illuminas

September 19, 2007