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Research papers

The future of dynamic eMarketplaces in Asia Pacific

This paper addresses the eBusiness marketplace in Asia Pacific in the latter half of 2000, with a focus on long-term return on equity models. The dot.com hype through April of this year was a distraction for real businesses needing to understand that...

Catalogue: Asia Pacific 2000: Redefining Business In Asia Pacific
Author: Lane Leskela
November 1, 2000

Research papers

The retail shake up in Asia

This paper focuseson the current Asian 'retail shake-up' recently introduced by thebooming shares of the hypermarkets' formula. A cross-country analysisof the hypermarkets? concept and performances will highlight the growing phenomenon, scheduled to...

Catalogue: Asia Pacific 2000: Redefining Business In Asia Pacific
Authors: Laurent Zeller, Helen Passingham-Hughes
Company: KANTAR TNS Malaysia
November 1, 2000

Research papers

The impact of e-Business revolution

The development of international trade as we have come to know it today has been the climax of many centuries of change. It first evolved slowly, from the early bartering and transfer of flints and metals between local communities. Over time, the...

Catalogue: New Monograph Series Vol.10: Marketing Research in a .com Environment
Author: Simon Duke
June 15, 2000

Research papers

New product development and trade research

Historically it has always been assumed that the hardest part of new product development is to find an idea/product that appeals to the consumer. However, now that is only half the battle, and maybe even less than half, as markets have become much...

Catalogue: ESOMAR Monograph Series Vol.1: New Product Development
Author: Pamela Robertson
June 15, 1991

Research papers

Research requirements of a mail order house

For La Redoute, 1992 Europe is a process in which the group has already engaged itself. Irrespective of the measures taken at Community level, La Redoute has to ask itself two fundamental questions: our trade at European level, can it be...

Catalogue: Seminar 1990: Countdown to 1992
Author: Martine Lekeu
June 15, 1990

Research papers

Telematics and retail trade

This study is focussed on the consequences of these so-called tele-information services for the structure and the developments in the distribution of consumer goods in the nineties. The study was based on literature-research and a lot of...

Catalogue: Seminar 1989: Adding Value To Retail Offerings
Author: Jan G. A. M. de Jong
June 15, 1989

Research papers

How does the trade see manufacturers? Results of a representative survey of the central organisation in German food retailing (German)

This paper presents the results of a representative survey conducted in 1985 with 40 chief buyers of the central organizations in German food retailing. The study was initiated by Hildmann, Simon, Rempen & Schmitz/SMS and conducted by GfK. The...

Catalogue: ESOMAR Congress 1988
Author: Jörg Rehorn
September 1, 1988

Research papers

How does the trade see manufacturers? Results of a representative survey of the central organisation in German food retailing

This paper presents the results of a representative survey conducted in 1985 with 40 chief buyers of the central organizations in German food retailing. The study was initiated by Hildmann, Simon, Rempen & Schmitz/SMS and conducted by GfK. The retail...

Catalogue: ESOMAR Congress 1988
Author: Jörg Rehorn
September 1, 1988

Research papers

The globalisation of innovation

In recent years there has been much discussion about the globalisation of markets which has resulted from a number of developments in consumption patterns, in supply, in technical progress and the process of competition which greatly influences the...

Catalogue: ESOMAR/JMA/ARF Conference 1988: Innovation In Marketing, Advertising And Research
Author: Justus Veeneklaas
Company: Philips International
June 15, 1988