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Research papers

Using government data for research and instruction

Data files developed by the government are frequently very large consisting, in some cases, of many millions of logical records. The needs of those who would do secondary analysis of these data have not necessarily been a factor in determining either...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: Judith S. Rowe
September 1, 1973
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Citation

Rowe, J. S. (1973a, September 01). Using government data for research and instruction. ANA - ESOMAR. Retrieved September 30, 2023, from


https://ana.esomar.org/documents/using-government-data-for-research-and-instruction


Research papers

Newsstand

This paper shows evidence that reach and frequency estimates used for print planning in the United States are likely flawed. Cumulative net reach appears significantly understated (and frequency is overstated) for magazines that distribute a high...

Catalogue: ESOMAR/ARF WAM Conference 2002: Print
Author: Barbara L. Zack
June 13, 2002
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Citation

Zack, B. L. (2002a, June 13). Newsstand. ANA - ESOMAR. Retrieved September 30, 2023, from


https://ana.esomar.org/documents/newsstand


Research papers

How British and American employees view their companies and their jobs

This paper examines American and British attitude data bases and compares American managers' and employees' attitudes to British managers' and employees' attitudes. Data for these comparisons are derived from: Hay Associates and ORC in the USA, and...

Catalogue: AMA/ESOMAR Conference 1981: From Advertising To Communication Research
Authors: Michael R. Cooper, Robert M. Worcester
June 15, 1981
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Citation

Cooper and Worcester (1981a, June 15). How British and American employees view their companies and their jobs. ANA - ESOMAR. Retrieved September 30, 2023, from


https://ana.esomar.org/documents/how-british-and-american-employees-view-their-companies-and-their-jobs


Research papers

How retailers can profit from scanners

This paper investigates the impact of scanner data on retailers and the uses retailers have made or can yet make of this data. Although scanners are used in many different retailer and wholesaler environments, the focus here is on the development of...

Catalogue: Seminar 1986: Retail Strategies For Profit And Growth
Authors: Jan Willem Bol, Thomas W. Speh
June 4, 1986
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Citation

Bol and Speh (1986a, June 04). How retailers can profit from scanners. ANA - ESOMAR. Retrieved September 30, 2023, from


https://ana.esomar.org/documents/how-retailers-can-profit-from-scanners


Research papers

The new television environment

The television industry in the U.S. has always been tempered by a competitive marketplace, a commercially driven environment, which has been uniquely shaped by the size of the audience. Luring the past ten years, competition has heated up...

Catalogue: ARF/ESOMAR/JMA Seminar 1986: Marketing, Advertising And Research
Author: David F. Poltrack
June 15, 1986
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Citation

Poltrack, D. F. (1986a, June 15). The new television environment. ANA - ESOMAR. Retrieved September 30, 2023, from


https://ana.esomar.org/documents/the-new-television-environment


Research papers

Developments in U.S. agricultural policy and implications for the European Community

The result of this compromise is a new five-year farm bill that sharply reduces support prices for virtually all commodities while maintaining many of the income support provisions contained in previous U.S. farm bills. The FSA85 was implemented with...

Catalogue: Seminar 1987: Identifying Change in European Agriculture
Author: John M. Urbanchuk
June 15, 1987
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Citation

Urbanchuk, J. M. (1987a, June 15). Developments in U.S. agricultural policy and implications for the European Community. ANA - ESOMAR. Retrieved September 30, 2023, from


https://ana.esomar.org/documents/developments-in-u-s-agricultural-policy-and-implications-for-the-european-community


Research papers

Home shopping in the United States

Shopping in the past 150 years has moved from the town square to main street to the mall and, now, to television and computers. Unlike earlier forms of shopping at home (catalogs, direct mail)j today the process is interactive and almost...

Catalogue: Seminar 1989: Adding Value To Retail Offerings
Author: Helen Katz
June 15, 1989
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Citation

Katz, H. (1989a, June 15). Home shopping in the United States. ANA - ESOMAR. Retrieved September 30, 2023, from


https://ana.esomar.org/documents/home-shopping-in-the-united-states


Research papers

Media research in the U.S

U.S. media research has a great deal of vitality, but no game plan and formidable structural problems. Key among these are over specialisation, research systems that are captives of the media and an absence of advertiser involvement . From his work...

Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here
Author: Erwin Ephron
March 1, 1979
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Citation

Ephron, E. (1979a, March 01). Media research in the U.S. ANA - ESOMAR. Retrieved September 30, 2023, from


https://ana.esomar.org/documents/media-research-in-the-u-s


Research papers

Negro and white attitudes towards problems and progress in race relations in the United States

Considerable research is being conducted in the United States directed toward obtaining a better understanding of Negro and white attitudes towards problems and progress in race relations in America, Opinion Research Corporation has conducted a...

Catalogue: ESOMAR/WAPOR Congress 1969
Author: Robert M. Worcester
June 15, 1969
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Citation

Worcester, R. M. (1969a, June 15). Negro and white attitudes towards problems and progress in race relations in the United States. ANA - ESOMAR. Retrieved September 30, 2023, from


https://ana.esomar.org/documents/negro-and-white-attitudes-towards-problems-and-progress-in-race-relations-in-the-united-states