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Research papers
Project 72
The demographics of the Las Vegas visitor are rapidly changing. The new Vegas has wide appeal to the Millennial market, who do not exhibit the same in-situ behaviour as other segments. With 8 resident shows in Vegas, there's lots of interest at...
Catalogue: Global Qualitative 2015: Creative! Collaborative! Cool!
Authors: Daniel Berkal, Axel Bedikyan, Elana Gorbatyuk
November 18, 2015
Research papers
How we became curators of cool
In this paper we deep dive into this continuous research cycle and its methodology using a specific target group as an example: The Tumblr-Generation. This young creative vanguard is arguably the most influential target group at the moment. Our paper...
Catalogue: Global Qualitative 2015: Creative! Collaborative! Cool!
Authors: Els Dragt, Pernille Kok-Jensen
Company: MARE
November 18, 2015
Research papers
Coming of age on screens
The "Coming of Age on Screens" projects looked to achieve an authentic view of the lives of 13-to-24 years olds across 11 markets. To produce a rounded and credible account, we needed to blend our global online questionnaire with innovative...
Catalogue: Congress 2015: Revelations
Authors: Jo Tenzer, Andrew Crysell
October 1, 2015
Research papers
Gen-Zurveys
What will research look like in 2020 and beyond? Let us take you through a day in the life of a GenZ researcher. This future generation will not only be your newest consumer, but they will also dominate the job market as future researchers and...
Catalogue: Congress 2015: Revelations
Authors: Annelies Verhaeghe, Katia Pallini, Joeri Van den Bergh
Company: InSites Consulting
October 1, 2015
Research papers
The bilingual brain
Hispanic bilingual Millennials (Billennials) are an increasingly important consumer group. Defined by their ability to speak both English and Spanish, it is critical to understand the impact of language on advertising in order to optimize messaging...
Catalogue: Latin America 2015: Carnival of Insights
Authors: Manuel Garcia, Roberto Ruiz, Esther Franklin
Company: Nielsen
June 15, 2015
Research papers
Brazilianhood
This paper reveals a profound developmental investigation about the childhood and adolescence phases of the youngsters in the Brazilian ascending middle class. This study will outline how values such as looks and appearance, dressing and clothes...
Catalogue: Latin America 2015: Carnival of Insights
Authors: Andréa Lima, Larissa Kaneko, Juliana Tigre
June 15, 2015
Research papers
Digital natives
Millennials were born in an era where the internet was already part of their lives. They move fluidly and implicitly between multiple devices to stay constantly connected. Facebook commissioned a study from global research agency ComScore to...
Catalogue: Latin America 2015: Carnival of Insights
Authors: Gabriel Gontijo, Rads (Radheeka) Jayasundera
April 28, 2015
Research papers
