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Research papers

Analysis of magazine accumulative audience (French)

The purpose of this paper is to present a computation method suggested to us by the analysis of the Politz findings. It seems that this method leads to an acceptable estimation of the accumulative audience reached by n issues of a magazine, knowing...

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Author: Jean Michel Agostini
June 15, 1961
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Citation

Agostini, J. M. (1961a, June 15). Analysis of magazine accumulative audience (French). ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/analysis-of-magazine-accumulative-audience-french-


Research papers

Criteria for appreciating the value of interviews in the field of industrial research (English-French)

The following considerations aim at determining the criteria decisive for appreciating the value of each interview and as such for the whole study. With this in mind a study among 100 companies which may be considered as potential buyers of a special...

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Author: Karl-Heinz Strothmann
June 15, 1961
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Citation

Strothmann, K. (1961a, June 15). Criteria for appreciating the value of interviews in the field of industrial research (English-French). ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/criteria-for-appreciating-the-value-of-interviews-in-the-field-of-industrial-research-english-french-


Research papers

Marketing activities in Japan

The postwar development of the Japanese economy has been remarkable. Following the economic reconstruction which was largely effected within a decade, the national economic activities have moved far beyond the prewar level, and are maintaining a...

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Author: Hiromitsu Homma
June 15, 1961
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Citation

Homma, H. (1961a, June 15). Marketing activities in Japan. ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/marketing-activities-in-japan


Research papers

Methodical approaches to a study of the labour market in an economy of full employment (German)

For the first time in the history of the world of industrial labour the situation in Germany is characterised by the fact that the jobs available exceed the labour supply. This state of affairs, called full employment by the economists, does not...

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Author: Viggo Graf Blücher
June 15, 1961
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Citation

Graf Blücher, V. (1961a, June 15). Methodical approaches to a study of the labour market in an economy of full employment (German). ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/methodical-approaches-to-a-study-of-the-labour-market-in-an-economy-of-full-employment-german-


Research papers

Word of mouth and media

This paper discusses a point of view often overlooked: The importance of being - as an advertiser - talked about. The most successful of advertising executives are sometimes Irked when research people come up with survey results Indicating what...

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Author: Berend H. Feddersen
June 15, 1961
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Citation

Feddersen, B. H. (1961a, June 15). Word of mouth and media. ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/word-of-mouth-and-media