You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Catalogues containing ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning.
ANA has found 66 results for you, in 628 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Marketing planning in a Western company of a multinational type

This paper is based on the observation of the way several European Companies operate; these Companies manufacture and market consumer goods and belong to a large international Concern. Their relatively homogeneous operating methods, in spite of the...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: P. Pigenet
September 1, 1973
×

Citation

Pigenet, P. (1973a, September 01). Marketing planning in a Western company of a multinational type. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/marketing-planning-in-a-western-company-of-a-multinational-type


Research papers

Profiling customers based on product purchasing characteristics

Identification and examination of characteristic behaviour patterns of target markets is thus a key element in the planning process. The present paper describes the first phase of a project to examine and compare alternative ways of profiling...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Authors: Patrick Le Maire, Susan P. Douglas, Yves Evrard
September 1, 1973
×

Citation

Le Maire, Douglas and Evrard (1973a, September 01). Profiling customers based on product purchasing characteristics. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/profiling-customers-based-on-product-purchasing-characteristics


Research papers

Research on crime, criminal law and criminal justice in Holland

This paper traces the research done on crime, criminal law and criminal justice in Holland since 1960. The headings uses have been taken from Albert D. Biderman et al. In addition reference is made to some current research. The concluding section...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: Theo W. Scholten
September 1, 1973
×

Citation

Scholten, T. W. (1973a, September 01). Research on crime, criminal law and criminal justice in Holland. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/research-on-crime-criminal-law-and-criminal-justice-in-holland


Research papers

Agricultural planning and opinion surveys (French)

Amongst the most urgent and difficult problems to be solved today, without any doubt, is that of agricultural development and the success of planning in this field. The series of surveys that we have carried out for the last several years to evaluate...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: Michel Hoffmann
September 1, 1973
×

Citation

Hoffmann, M. (1973a, September 01). Agricultural planning and opinion surveys (French). ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/agricultural-planning-and-opinion-surveys-french-


Research papers

Market planning and retailer buying decisions

This paper looks at the problems of managing large retailing organisations and the implications for the design of an effective marketing information system. Six broad problems are distinguished - increasing concentration in retailing, increasing...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: Peter Doyle
September 1, 1973
×

Citation

Doyle, P. (1973a, September 01). Market planning and retailer buying decisions. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/market-planning-and-retailer-buying-decisions


Research papers

Model study

The study I am reporting on is meant to bridge the gap between the conceptual systematics of export marketing research, as found in textbooks, and concrete marketing analysis. This study was developed purely as a model of instruction, if served no...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: Herbert Geiger
Company: Institut für Demoskopie Allensbach GmbH
September 1, 1973
×

Citation

Geiger, H. (1973a, September 01). Model study. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/model-study


Research papers

The application of research in the planning and evaluation of road safety publicity

This paper reviews a programme of research studies carried out on behalf of the UK Department of the Environment to evaluate the effectiveness of major publicity campaigns aimed at promoting road safety in general and the use of seat belts by...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Authors: Gerry E. Levens, Emer Rodnight
September 1, 1973
×

Citation

Levens and Rodnight (1973a, September 01). The application of research in the planning and evaluation of road safety publicity. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/the-application-of-research-in-the-planning-and-evaluation-of-road-safety-publicity


Research papers

A novel approach to planning and simulation in the field of marketing

The method being introduced here was developed by Infratest, Munich. The first section is devoted to the requisites of applications with which marketing models have to comply if they are to meet the requirements of the user. The second and third...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: Erich Weihs
Company: Infratest dimap Gesellschaft fur Trend- und Wahlforschung mbH
September 1, 1973
×

Citation

Weihs, E. (1973a, September 01). A novel approach to planning and simulation in the field of marketing. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/a-novel-approach-to-planning-and-simulation-in-the-field-of-marketing


Research papers

Some experiences in consideration of marketing aspects in corporate planning

The paper begins by emphasising the new aspects of corporate planning and mentions, that every industrial undertaking has yearly and medium-degree plans, but long-range plans are elaborated rather for industrial branches and for the people's economy...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: G. Lehoczky
September 1, 1973
×

Citation

Lehoczky, G. (1973a, September 01). Some experiences in consideration of marketing aspects in corporate planning. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/some-experiences-in-consideration-of-marketing-aspects-in-corporate-planning