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Research papers
Paradata
The web provides researchers with a gold mine. Every click, response, page movement and delay can be logged and used for analysis. The amount of data that can be captured from web surveys is vast and comprehensive. This paper aims to explain the...
Catalogue: ESOMAR Net Effects 2001
Author: Andrew Jeavons
February 11, 2001
Webinars
Preserving survey integrity
What's it about?Automation is helping to improve fraud detection and prevent the impact of respondent unengagement, but there is still a high degree of manual effort needed for the processes to be most effective. Clients and suppliers are also...
Catalogue: Webinars 2022
Author: Nancy Brigham
Company: Dynata
July 1, 2022
Research reports
Pharmaceutical marketing research (German)
Pharmaceutical marketing research must always be conducted in full conformity with the principles laid down in the ICC/ESOMAR International Code of Marketing and Social Research Practice (1995). Because of the special characteristics and...
Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
March 2, 1997
Videos
I don't know if I am allowed to say this but...
What is the best way to find out what people really think in this judgmental age? We asked people to share their views on a controversial subject in a number of different research approaches, pitching traditional approaches against new and...
Catalogue: Fusion 2019
Author: Peter Totman
Company: Jigsaw Research
November 10, 2019
Research papers
