Resources Library by ANA

Visible success

The Office Products Market in Europe is characterised by a complex distribution structure and multiple sales channels. Up to seven layers of distribution for some consumable products add significantly to prices paid by the end user. Our client, a...

Catalogue: B2B Marketing Seminar 1994: Reengineering Of Traditional Market Research

Author: Joe Seydel

June 15, 1994

Valuing in-store marketing

The P.R.I.S.M. Initiative has established an in-store media approach that can use traffic measurement inside a few stores to estimate traffic inside all stores in a chain by modeling the relationship between traffic and sales, moderated by store and...

Catalogue: WM3 2007

Author: Kathryn Young

Companies: Nielsen, Procter & Gamble

June 3, 2007

Cross media optimization

Marketing mix measurement based on sales has not yet been successful at measuring Online advertising. The methodology developed by Marketing Evolution is best understood based on a review of the limitations inherent in traditional approaches to...

Catalogue: ESOMAR/ARF WAM Conference 2004: Cross Media

Author: Rex Briggs

June 16, 2004

The artificial creativity project

Science showed that 70% of communication is about its creative content not marketing power. Traditional research however measures just rational requirements. This presentation is a call-to-action - a call to combine all research and analysis sources...

Catalogue: Congress 2017: Visionary

Authors: Frank Buckler, Graeme Newell

August 27, 2017

The impact on marketing research Of MMIS and scanning data

This paper is on the sales and marketing information needs that such scanner data now makes available to manufacturers and retailers and the MMIS required to exploit these data.

Catalogue: Seminar 1987: M.M.I.S- Useful For The User

Authors: R. G. Whyte, T. MacNeary

June 15, 1987

A long engagement

Over 40 years ago Bass and Parsons declared that measuring the impact of advertising on sales is the most difficult and controversial problem in marketing. While still a challenge today, measurement of the effect of advertising has progressed....

Catalogue: WM3 2010: Your Audience = Media Consumer + Generator

Author: Jennifer Taylor

October 21, 2010

The artificial creativity project

Science showed that 70% of communication is about its creative content not marketing power. Traditional research however measures just rational requirements. This presentation is a call-to-action- a call to combine all research and analysis sources...

Catalogue: Congress 2017: Visionary

Authors: Frank Buckler, Graeme Newell

November 7, 2017

Managing circulation sales in the United States

Many factors have influenced magazine publishing and circulation strategies, particularly the emergence of commercial television. These have lead to the development of special interest publications and an emphasis on selective circulation marketing....

Catalogue: ESOMAR Congress 1975: Quality In Research

Authors: Kurt J. Burghardt, Roger M. Loeb

Company: Nielsen

August 1, 1975

The new shopper journey touchpoints

Great change is now unfolding in the retail sector, with social media and mobile commerce driving whole new opportunities for the businesses involved in retail. With great innovation, however, comes great uncertainty. Many businesses are struggling...

Catalogue: Insights 2011: A New World Order In Shopper Marketing

Author: Danielle Pinnington

March 1, 2011