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Videos
Transformational strategy
Every industry is being disrupted by changing conditions in their operating environment - the market research industry is no exception. In such disruptive times, the purpose of strategy development must be to transform the business, to re-conceive...
Catalogue: Asia Pacific 2016: Get Connected!
Author: Steve Tighe
June 15, 2016
Research papers
On-site scenario groups: From lab to life
The task: Evaluate hospitality, cleanliness, safety, and announcements of Deutsche Bahn, Germanyâs national rail. The answer: This study was not conducted in a clinical facility where experiences and expectations were explored retrospectively to...
Catalogue: Global Qualitative 2014: Research Renaissance
Authors: Christine Schaper, Klaus Berkensträter
Company: Ipsos MRBI
November 18, 2014
Videos
On-site scenario groups: From lab to life
The task: Evaluate hospitality, cleanliness, safety, and announcements of Deutsche Bahn, Germanyâs national rail. The answer: This study was not conducted in a clinical facility where experiences and expectations were explored retrospectively to...
Catalogue: Global Qualitative 2014: Research Renaissance
Authors: Klaus Berkensträter, Christine Schaper
Company: Ipsos MRBI
June 15, 2014
Videos
World Cup: Is it a good idea?
When Brazil was chosen as the location for the 2014 World Cup, everyone cheered. Brazil was successful and a country of the future. The event would be important not only for the economy, but an opportunity for companies and their brands to showcase...
Catalogue: Latin America 2014: Accelerating Growth
Authors: Nelsom Marangoni, Cristiane Coradi
June 15, 2014
Videos
Hijabin Indonesian women & beauty
Hijab adoption was on the rise in Indonesia with several women (across age groups) dawning the veil. With this change in dynamics, it was important understand if there was a need for PT L'Oreal to alter the brand portfolio or communicate differently....
Catalogue: Asia Pacific 2014: Celebrating Asian Creativity
Authors: Aldo Fajar, Deepak Bengani
Company: Kadence International
June 15, 2014
Research papers
Hijabin Indonesian women & beauty
Hijab adoption was on the rise in Indonesia with several women (across age groups) dawning the veil. With this change in dynamics, it was important understand if there was a need for PT L'Oreal to alter the brand portfolio or communicate differently....
Catalogue: Asia Pacific 2014: Celebrating Asian Creativity
Authors: Aldo Fajar, Deepak Bengani
Company: Kadence International
May 13, 2014
Research papers
