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Research papers

The democracy of opinion polls

Observation of the behaviour, attitudes and opinions, among other things, of a population can be done to achieve many objectives. Much of such studies belong to the field of market research, and much to social research. Opinion polling is included in...

Catalogue: ESOMAR/WAPOR Seminar 1980: Opinion Polls
Author: Norman L. Webb
Company: Gallup International Association
June 15, 1980
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Citation

Webb, N. L. (1980a, June 15). The democracy of opinion polls. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/the-democracy-of-opinion-polls-1993


Research papers

Opinion polling viewed by a late starter

The author draw from his experience that opinion polling is part of the main-stream of market research, not a seapart methodology. The remaining sections of this paper deal with his view on both technical and non-technical problems that have arisen...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: Norman L. Webb
Company: Gallup International Association
August 1, 1975
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Citation

Webb, N. L. (1975a, August 01). Opinion polling viewed by a late starter. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/opinion-polling-viewed-by-a-late-starter


Research papers

Is the tree-test applicable as auxiliary mean for poll-research?

In poll-research we have increasingly to solve functions concerning the character of people. In order to do this we need suitable methods for diagnoses, but specially such methods which are applicable to our current polls, and not only to...

Catalogue: ESOMAR/WAPOR Conference 1963
Author: Erp Ring
Company: Institut für Demoskopie Allensbach GmbH
June 15, 1963
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Citation

Ring, E. (1963a, June 15). Is the tree-test applicable as auxiliary mean for poll-research?. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/is-the-tree-test-applicable-as-auxiliary-mean-for-poll-research-


Research papers

The "steps-and-parts" model for polling

This paper presents a methodological theory of public opinion research which we call the "steps-and-parts" model for polling. This theory is an analysis of polling, not an analysis of opinion. It deals with the researcher's role-actions in polling...

Catalogue: ESOMAR/WAPOR Conference 1955
Authors: Stuart Carter Dodd, Chahin Turabian
June 15, 1955
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Citation

Dodd and Turabian (1955a, June 15). The "steps-and-parts" model for polling . ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/the-steps--and-parts-model-for-polling-