Resources Library by ANA

Networking knowledge within circles of Interest in the Eureko group

Part 1 of this paper describes the background to a pilot project conducted at a number of companies by Achmea Holding in The Netherlands. The aim of the study was to set up knowledge networks between circles of interest using a common...

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge

Authors: Arnold Burlage, Pieter Van Eeden, Karel C. P. Slootman

Company: GfK

September 1, 1998

Politicians on the political market in Poland

This paper discusses the political marketing problems inherent in the Polish new democracy. Since 1989 the political system has been developing in a state of constant change. It was very hard for voters to grasp the programs, goals and ideas...

Catalogue: ESOMAR Congress 1994: Success Through Adaptation

Authors: Lena Kolarska-Bobinska, Piotr Starzynski

September 1, 1994

Forecasting of elections in the world's largest democracy

Most Opinion Polls in the West, which attempt to forecast election results, rely on a representative sample of voters and a frank reply to the question: "If the Elections were held tomorrow, who would you vote for? It is the author's contention that...

Catalogue: ESOMAR Congress 1994: Success Through Adaptation

Author: Partha Rakshit

September 1, 1994

The history of public opinion polls

Anyone can sound public opinion. In Athenian Greece it was done with demos, but only a tiny elite had a say; in the 18th Century the Frenchman J. Hector St John de Crevecoeur travelled the American colonies probing the public mood, in the 19th...

Catalogue: ESOMAR Congress 1987

Author: Robert M. Worcester

September 1, 1987

The people and the press

My topic is a relatively new type of opinion polling - the pro bono survey. Pro bono surveys are increasingly common in the U.S. and they represent an important form of publicly disseminated polling. I will discuss the general topic and then tell you...

Catalogue: Seminar 1986: Opinion Polls

Author: Andy Kohut

Company: Gallup International Association

June 15, 1986

Advancing the science of advocacy polling

This paper demonstrates how a campaign embracing advertising and advocacy polling was developed on behalf of the Greater London Council (the GLC) to combat the Government's attempts to abolish the GLC. The paper shows how research shifted from being...

Catalogue: Seminar 1986: Opinion Polls

Authors: Denis Robb, Tim Burns

June 15, 1986

Classifying undecided voters in pre-election surveys

Due to the potential impact and significance of the undecideds and the widespread use of telephone surveys, it became imperative that an improved technique be developed which would result in a reliable forecast of the likely voting patterns of...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times

Authors: Frederick Wiseman, I. Fenwick, J. W. Becker, J. Heiman

June 15, 1982

The democracy of opinion polls

Observation of the behaviour, attitudes and opinions, among other things, of a population can be done to achieve many objectives. Much of such studies belong to the field of market research, and much to social research. Opinion polling is included in...

Catalogue: ESOMAR/WAPOR Seminar 1980: Opinion Polls

Author: Norman L. Webb

Company: Gallup International Association

June 15, 1980

Opinion polling viewed by a late starter

The author draw from his experience that opinion polling is part of the main-stream of market research, not a seapart methodology. The remaining sections of this paper deal with his view on both technical and non-technical problems that have arisen...

Catalogue: ESOMAR Congress 1975: Quality In Research

Author: Norman L. Webb

Company: Gallup International Association

August 1, 1975