Resources Library by ANA

African-American and Latino youth consumer study

African American and Latino urban youth represent a culture that is oppositional to the values, norms and institutions of mainstream culture. They spend time attempting to differentiate themselves from mainstream culture in exchange for...

Catalogue: Ethnic Marketing 2000

Author: Ivan Juzang

July 1, 2000

Ethnic minorities

For reasons of clarity I limit the illustrations in this paper to culturally and linguistically different groups. The emphasis is on the comparison between the autocton Dutch and the Mediterranean group. Within the last population a distinction can...

Catalogue: Seminar 1986: Qualitative Methods Of Research

Author: Alfred E. Bronner

Company: Veldkamp Marktonderzoek

June 15, 1986

Improving the quality of life for ethnic minority groups

Although I wish to draw on research into ethnic minority groups for examples to demonstrate the hypotheses I wish to put, I see no reason why the same hypotheses need not apply equally to many other aspects of public sector social research. The...

Catalogue: Seminar 1978: Social Research in the Public Sector

Author: John Hanvey

Company: Harris Interactive (Europe)

December 1, 1978

The media behaviour of ethnic minorities in The Netherlands

This paper describes the media behaviour of six ethnic groups in the Netherlands with regard to cultural acceptance levels. The groups are made up of Turkish, Moroccan, Surinamese, Chinese, Antillean and Moluccan people aged 18 years and older. The...

Catalogue: Ethnic Marketing 2000

Authors: Richel M. Bernsen, E. Lohmann

July 1, 2000

Actual problems of the migration for employment in Western Europe

Migratory workers and (increasingly) the members of their families who reside in the Federal Republic of Germany, have become a considerable social factor which does not always smoothly fit into the political, social and economic structures of the...

Catalogue: Seminar 1977: Social Research

Authors: Werner Brög, Michaela Voltenauer

December 1, 1977

Ethnic and cultural surveys

Private companies and public institutions increasingly want research programs that focus on ethnic and religious minorities. Companies want to tailor their offer to specific target groups and institutions aim to combat discrimination although some...

Catalogue: ESOMAR Codes And Guidelines

Author: Leendert de Voogd

December 1, 2007

Learning from ethnic market research in the United States

This paper describes how community-based and ethnographic marketing research have been used as the basis for community-based marketing strategies. These approaches are particularly important for the study of ethnic sub-communities because they...

Catalogue: Ethnic Marketing 2000

Author: Hy Mariampolski

Company: QualiData Research Inc.

July 1, 2000

The Internet

This paper discusses what some cynics in the United States call the Internet, the World White Web. Much has been said about the perceived American stereotypical netizen: is Caucasian, upper-income, and college-educated. Is the Internet about race, is...

Catalogue: Ethnic Marketing 2000

Author: Reynaldo Caudillo

July 1, 2000

Sampling large business and industrial universes

This paper describes a method of sampling and interviewing small minorities of the total population in their homes with high cost effectiveness. It has been developed as a solution to the problem of representing the total U.K. universe of...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems

Authors: JWP Cornish, Dawn Mitchell

June 15, 1976