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Research papers
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Citation

Holm, K. (1971a, June 15). Report-back from working group IV. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/report-back-from-working-group-iv-845


Research papers

Exploration

This paper is in two parts. Part one is concerned with a consideration of exploratory research techniques, in particular, 'depth' or intensive interviewing and group interviewing. It is argued that if expertly conducted, they can be extremely...

Catalogue: ESOMAR/WAPOR Congress 1969
Author: Peter Sampson
June 15, 1969
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Citation

Sampson, P. (1969a, June 15). Exploration. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/exploration


Research papers

Comment on G. K. Randall and J. A. Farmer's paper

Several points were stressed in our discussion on the performance given by Mr. Randall and Mr. Farmer. The most essential ones are stated hereafter. In order to put the discussion on a clear base it was first explained that here it is a question of a...

Catalogue: Seminar 1968: Operational Research In Marketing
Author: Hans G. Reinmoeller
November 1, 1968
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Citation

Reinmoeller, H. G. (1968a, November 01). Comment on G. K. Randall and J. A. Farmer's paper. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/comment-on-g-k-randall-and-j-a-farmer-s-paper


Research papers

General Comment (Group no. 3)

Before reporting upon the discussions of the different contributions, I would like to make some general remarks which result from our discussion group Nr. 3 and which do not refer to the one or the other specific report.

Catalogue: Seminar 1968: Operational Research In Marketing
Author: Friedrich Wendt
November 1, 1968
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Citation

Wendt, F. (1968a, November 01). General Comment (Group no. 3). ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/general-comment


Research papers

Comment on session II

In Group 1 the discussion of brand switching was centred first on whether or not Markov chains were a useful concept in this area.

Catalogue: Seminar 1968: Operational Research In Marketing
Author: John Davis
November 1, 1968
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Citation

Davis, J. (1968a, November 01). Comment on session II. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/comment-on-session-ii


Research papers

Comment on B. Baldrey, K.S. Feldman and J.F. Boss' papers

The discussion of the contributions of B. Baldrey and K.S. Feldman and J.F. Boss consisted at first of the classification of both systems.

Catalogue: Seminar 1968: Operational Research In Marketing
Author: Friedrich Wendt
November 1, 1968
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Citation

Wendt, F. (1968a, November 01). Comment on B. Baldrey, K.S. Feldman and J.F. Boss' papers. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/comment-on-b-baldrey-k-s-feldman-and-j-f-boss-papers


Research papers

Comment on session I

Group 1 spent sometime discussing the LP Model of Profit in the paper by Randall and Farmer, and eventually decided it was precisely what it said it was.

Catalogue: Seminar 1968: Operational Research In Marketing
Author: John Davis
November 1, 1968
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Citation

Davis, J. (1968a, November 01). Comment on session I. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/comment-on-session-i


Research papers

Comment on H. Hamre's paper

The usefulness of the Markov chains was of course discussed with the two speakers; they had actually adopted very different positions on that point.

Catalogue: Seminar 1968: Operational Research In Marketing
Author: Jean Quatresooz
November 1, 1968
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Citation

Quatresooz, J. (1968a, November 01). Comment on H. Hamre's paper. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/comment-on-h-hamre-s-paper


Research papers

Comment On A.S.C. Ehrenberg & G. J. Goodhardt, H. Hamre's papers

The two approaches had been introduced as alternatives. As such, the group agreed with Ehrenberg & Goodhardt's approach. They did, so on purely practical grounds . The crucial drawback seen in Hamre's approach was that the number of constants or...

Catalogue: Seminar 1968: Operational Research In Marketing
Author: Charles W. Clunies-Ross
November 1, 1968
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Citation

Clunies-Ross, C. W. (1968a, November 01). Comment On A.S.C. Ehrenberg & G. J. Goodhardt, H. Hamre's papers. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/comment-on-a-s-c-ehrenberg-g-j-goodhardt-h-hamre-s-papers