Resources Library by ANA

The effect of a quality approach on response-rates in industrial mail surveys

This paper reviews - after a short discussion on the suitability and application of mail surveys in industrial research - a number of possibilities to increase the quality of mail-survey-response, both in terms of completeness and of extent. It...

Catalogue: ESOMAR Congress 1975: Quality In Research

Author: G. van der Most

August 1, 1975

Criteria for appreciating the value of interviews in the field of industrial research (German)

The following considerations aim at determining the criteria decisive for appreciating the value of each interview and as such for the whole study. With this in mind a study among 100 companies which may be considered as potential buyers of a special...

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future

Author: Karl-Heinz Strothmann

June 15, 1961

Decision making in industry and household

Decision making, this paper contends, plays a very important role on all kinds of levels in our society. Therefore a lot of research has been carried out by representatives of a great many disciplines; research on a wide variety of types and aspects...

Catalogue: Seminar 1981: Industrial Marketing Research

Author: Peter J.A. Groot

October 1, 1981

Industrial market research in a planned economy

George Bush is charged by the executives of MASHINDUSTRY with the task of informing them about the "rules of the game", permitting him to reveal the business possibilities of the enterprise on the markets of the COMECON-countries. George relies on...

Catalogue: Seminar 1981: Industrial Marketing Research

Author: Gábor Hoványi

October 1, 1981

The scope and limitations of forecasting for industrial products (French)

In order to arrive at statistical forecasts of the future growth of markets it is necessary to use statistical and econometric methods which are regarded in many quarters as being worlds apart from the conventional (and often qualitative) methods...

Catalogue: ESOMAR/WAPOR Congress 1967

Author: Louise Perruche

August 1, 1967

A study of workers participation in self-government in Zagreb industry

Workers' management is a form of socialist democracy developed and practised in Yugoslavia. It is a system which enables all people employed in the economy to effectively run their enterprises. Workers' management should therefore be treated first of...

Catalogue: ESOMAR Congress 1968

Author: Fedor Rocco

June 15, 1968

Survey on possible settling down in Sardinia for aluminium processing industries (French)

In recent years surveys regarding industrial development have taken on ever increasing importance; they are generally promoted on the initiative of international Communities, Government or local administrations. In the concrete case dealt with by us...

Catalogue: ESOMAR Congress 1968

Author: Giorgio Caldi

June 15, 1968

The product flow in industry

This paper is meant to be a discussion paper and a contribution to a more systematic approach to what is called "industrial marketing research" . This approach will be two-pronged, i. e. the product flow from the top to the bottom of the product...

Catalogue: Seminar 1969: Research In Industrial Marketing

Authors: Jan van Rees, Olle Steiner, C. K. Squires, Iginio Lagioni

Company: Philips International

March 5, 1969

The measurement of attribute importance for industrial products

Market segmentation is one of these concepts that can also be applied to industrial buying behaviour. In this connection one basically has a choice between either using a priori defined segments or finding the biases of consumer segmentation in a set...

Catalogue: Seminar 1981: Industrial Marketing Research

Author: Rob R. van den Heuvel

October 1, 1981