You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Authors containing Cees De Soet.
ANA has found 1 results for you, in 97 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Reality meets expectation

The presentations this morning will give you, what I would call, a more detailed flavour of Latin America. When you intend to market consumer goods in Latin America, you should really forget about your experience in Europe. As you probably have...

Catalogue: ESOMAR Congress 1992: The Race Against Expectations
Author: Cees de Soet
Company: Heineken
September 1, 1992