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Research papers

Research papers

Research papers

The voters between left and right

9 out of 10 voters can position themselves on a left / right semantic differential scale. Some 30% choose for the center position. The scale-positions largely explain party-choice in elections as well as perceptions of political entities such as...

Catalogue: ESOMAR/WAPOR Seminar 1980: Opinion Polls
Author: Jan Stapel
Company: NIPO
June 15, 1980

Research papers

There are big bucks in issues public issues, corporate management and survey research

This paper is concerned with the rapid growth of survey research on public policy issues commissioned for the private use of companies and corporate management during the 1970's. It discusses the reasons for this growth (which has taken place mainly,...

Catalogue: ESOMAR/WAPOR Seminar 1980: Opinion Polls
Author: Humphrey Taylor
Company: Harris Interactive (Europe)
June 15, 1980

Research papers

Journalistic developments in the use of opinion polls: Panel discussion

I should like to spend a little time not talking so much about the finer statistics of "Sunday Times" polling when the "Sunday Times" is being published, but about some of the more general problems that we have had in recent years in the British...

Catalogue: ESOMAR/WAPOR Seminar 1980: Opinion Polls
Author: Peter Kellner
June 15, 1980

Research papers

Polls, media and the law in the Federal Republic of Germany

The German Law on the European Election does not contain any provisions concerning the publication of results from surveys conducted among voters during the European Parliament election in June 1979. The national laws in Europe vary considerably....

Catalogue: ESOMAR/WAPOR Seminar 1980: Opinion Polls
Author: Walter Rudolf
June 15, 1980

Research papers

Opinion polling in Ireland

This paper addresses itself to the factors underlying the rapid change in the attitudes held by the Irish media toward political opinion polling. It draws on data derived from the continuous IMS Political Monitor (established in 1974). It also...

Catalogue: ESOMAR/WAPOR Seminar 1980: Opinion Polls
Author: John F. Meagher
June 15, 1980

Research papers

How the opinion polls conquered the editorial papers of Swedish newspapers

In order to investigate this problem we have studied a sample of editorials in three leading Swedish newspapers during the last fifty years. We chose to examine three newspapers with different political outlooks. Dagens Nyheter is the largest morning...

Catalogue: ESOMAR/WAPOR Seminar 1980: Opinion Polls
Author: Sören Holmberg
June 15, 1980

Research papers

The democracy of opinion polls

Observation of the behaviour, attitudes and opinions, among other things, of a population can be done to achieve many objectives. Much of such studies belong to the field of market research, and much to social research. Opinion polling is included in...

Catalogue: ESOMAR/WAPOR Seminar 1980: Opinion Polls
Author: Norman L. Webb
Company: Gallup International Association
June 15, 1980