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Videos
The love story of technology + research
The development of technology is changing the way of consumer's behavior and business model in China. Research builds a strong connection with technology now. The 3 steps to make the love happen are: cooperating with innovative data sources, building...
Catalogue: Asia Pacific 2017: Discoveries
Author: Peking Tan
December 4, 2017
Videos
In a connected world blended is the best
A view from WIN Pakistan.
Catalogue: MENAP Forum 2017: Connecting And Collaborating For Impact
Author: Ijaz Gilani
June 15, 2017
Videos
Enabling a full life to people with a mental disability
Taking an outside-in perspective to improve the customer experience is not always easy. And now imagine: how do you avoid myopia and biases in customer care in a situation where your customers are not able to express their needs, as they have severe...
Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories
Authors: Maurice Palmen, Gaby Siera, Iris Aarts
June 15, 2016
Videos
The river, the mud, the sieve, the gold
This presentation is of huge importance to the audience:-It is a pro-active tool, uncompromised research design-It is a subject of high societal impact (charity)-Unique: a narrative database for a domain, that can be used by singular brands within...
Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories
Author: Jochum Stienstra
Company: Ferro Explore!
June 15, 2016
Videos
Has customer centricity been lacking empathy all along?
Finding synergies among primary research and big data can feel like a dance of north-seeking magnets. Big data tends to focus on correlation (what, where, who), whereas market research historically focuses on causation (why). Gongos ajnd...
Catalogue: Congress 2015: Revelations
Authors: Sarah Phillips, Camille Nicita, Justin Smith, Susan Scarlet
June 15, 2015
Videos
What inspires customer innovation?
To survive in todayâs markets, companies need to combine extreme customer centricity with innovative power. Those not ready to develop solutions form a customerâs point of view, are ready for disruption. Customer innovation presents a...
Catalogue: Congress 2014: What Inspires?
Author: Marion Debruyne
June 15, 2014
Videos
Jumping off the barricades
This session is about the evolution of the research demand client-side. It explains how clients are facing the internal dilemma of increasing demand for research vs shrinking budgets. Medium-large companies are internalising the research as much as...
Catalogue: B2B Forum 2014: Leading-Edge Research For B2B Marketing Excellence
Authors: Marcello Sasso, Michela Coin
June 15, 2014
Videos
