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Research papers

Ask a cyberquestion!

This paper examines the development of the Internet as its relates to marketing and the role of online customer research. It looks at the changing relationship between marketer and customers, the impact of virtual communities, the development of...

Catalogue: New Monograph Series Vol.8: International Marketing Research
Author: David Pring
September 1, 1999

Research papers

Research methods on the web

This paper highlights examples from several online web site survey to illustrate some of the complexities to conduct online research. In particular the paper argues the importance of a strong collaboration between market researchers, legal, costumer...

Catalogue: ESOMAR Net Effects 1999
Author: Caroline Eichman
Company: IBM Corporation
June 15, 1999

Research papers

The Internet and the changing role of market research

This paper addresses the important role that the Internet plays in a changing market research environment. It uses case histories as a backdrop to analysing the problems and advantages associated with Internet-based research. It also identifies...

Catalogue: ESOMAR Net Effects 1999
Authors: Peet Venter, Meyer Prinsloo
June 15, 1999

Research papers

Net effects

In developing the conference program we have attempted to attract papers that offer “new news” with respect to Internet research, that cover topics not presented at last year’s seminar or that offer significant further progress in...

Catalogue: ESOMAR Net Effects 1999
Author: David Pring
February 21, 1999

Research papers

Surfing the learning curve

The paper describes the survey conducted to examine the profile of Yahoo! users in France Germany and the United Kingdom. It includes a detailed exploration of the methodology used and the main findings of the survey. The paper also discusses the...

Catalogue: The Worldwide Internet Seminar 1998
Authors: Philippe Guillanton, James Burckhardt
Company: Yahoo!
June 15, 1998

Research papers

In search of online market data

Until recently online desk research was not widespread. This however has changed over the past few years - particularly since the Internet is offering various possibilities for the market researcher to search online for basic and detailed market...

Catalogue: The Worldwide Internet Seminar 1998
Author: Sabine Graumann
Company: Burke, Inc.
June 15, 1998

Research papers

Ask a cyberquestion!

This paper examines the development of the Internet as its relates to marketing and the role of online customer research. It looks at the changing relationship between marketer and customers, the impact of virtual communities, the development of...

Catalogue: ESOMAR Congress 1997: Learning From The Future
Author: David Pring
September 1, 1997

Research papers

Theorizing interactivity

There have been a large number of conflicting working models and assumptions proposed for interactive media, suggesting that there are problems in the way we conceptualize interactivity in general. Work in interactive media, including research,...

Catalogue: ESOMAR/ARF/JMA Conference 1997: Fit for the global future?
Author: Peter Harris
June 15, 1997

Research papers

New possibilities?!

“Within thirty years, we will have the technological means to create superhuman intelligence. Shortly after, the human era will be ended.” (Vernor Vinger, 1993 “The Coming Technological Singularity..,”), Impatiently looking...

Catalogue: Seminar 1997: Do we control IT or are we IT's slave?
Author: Rolf Pfleiderer
Company: Burke, Inc.
January 1, 1997