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Videos
Moving Perceptions = More Revenue
How many times have you wondered whether you are pushing the right perception for an advertisingcampaign? Or how moving the hearts and minds of customers connects to ROI? These questions are difficultto answer and even more difficult to tie to actual...
Catalogue: Congress 2022: 75th Anniversary
Author:
September 23, 2022
Videos
The Future of Privacy-Centric Advertising Measurement
In this paper, we introduce a privacy-centric advertising measurement framework to demonstrate howmeasurement can help businesses grow in the era of privacy restrictions. The COVID-19 pandemic hascaused big changes in the global economy (the biggest...
Catalogue: Congress 2022: 75th Anniversary
Author:
September 23, 2022
Videos
Applying AI to real shopper behaviour in real stores
Measure ROI of shelf and off location conversions: a Ferrero case study. It's all about Chocolate!
Catalogue: Asia Pacific 2020 - Insights Festival
Author: Simon Ford
Company: Shopper Intelligence
November 2, 2020
Videos
Finding the 80% rotten apples in your innovation pipeline
"I fully trust the predictions of product pre-testing. It is well-invested money!"In a nutshell, that's the change in perception among CEOs which would delight us.Imagine if you could test products before placing them in your sales channels in such a...
Catalogue: Insights Festival 2020
Authors: Alexander Falser, Lukas Waidelich, Marco Walter
Companies: Tchibo, Cauliflower
September 16, 2020
Videos
Seed audiences: 'From not knowing you to tapping into millions like you'
Today, consumers are bombarded with marketing communication, making it very difficult for brands to differentiate themselves. Digital-first companies can rely on a variety and richness of datasets which is not always matched by more traditional...
Catalogue: Insights Festival 2020
Authors: Abhinav Mohan, Mario Dughi, Souvik Roy, Utsav Mamoria
Companies: Unilever, InMobi
September 14, 2020
Videos
From glass half full to glass overflowing
Our journey to better understand the impact of advertising dollars on sales beyond the short run. Operating on a hunch, we ventured to harness the wealth of customer perception data and the best of existing statistical models at Microsoft to deliver...
Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Bernard Brenner, Robert Graves
Company: Microsoft
September 8, 2019
Videos
