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Research papers

Welcome to the sensorium of Whatsapp

There is no 'sense' in data until it encompasses all senses of the consumer, there is no 'experience' as valuable as the one shared in real time by the consumer and there is no 'communication' as authentic as the one that is initiated by the...

Catalogue: MENAP Forum 2016: From Transformation To Activation
Author: Kshipra Rustogi
Company: FeedBack Market Research
June 15, 2016

Videos

Co-design! Zero to final specification in three days

Sensory cues provide the basis for understanding how to design and develop products to achieve harmony with the brand promise. Traditional research techniques focus on maximising purchase interest, preferences, and liking, to guide the construction...

Catalogue: Congress 2016: #WOW
Authors: David Lundahl, Menexia Tsoubeli
June 15, 2016

Videos

Sensory semiotics

This presentation will review recent thinking on how cultural phenomena can influence sensation.Brands rely on cultural meaning for their value, so the creation and management of that meaning is critical. We know that (i) the meaning a brand...

Catalogue: Sensory Forum 2015: Marketing Meets Science
Author: Fiona McNae
June 15, 2015

Videos

The world of chocolate in 2020

By using sensorial product test techniques in qualitative, quantitative & neurological research Barry Callebaut avoids using only consumers’ reactions, but also taps into the subconscious reality. In this way, they are able to predict the world...

Catalogue: Sensory Forum 2015: Marketing Meets Science
Author: Karin Loobuyck
June 15, 2015

Videos

Sensory profiling and product development

R&D and Marketing teams can finally join forces to develop badass products. In this interactive presentation, and through Sephora, Red Bull, and Louis Vuitton case studies, hear how to:Identify and share consumer insights inspired by sensory...

Catalogue: Sensory Forum 2015: Marketing Meets Science
Author: Diana Derval
Company: DervalResearch
June 15, 2015

Videos

The sensory safari

An interactive session packed with sensory tests for you to experience first hand the impact of sensory marketing and research on consumer behavior and perception.

Catalogue: Sensory Forum 2015: Marketing Meets Science
Author: Ludovic Depoortere
June 15, 2015

Videos

Can your audience recognise your brand with their eyes closed?

Sixième Son is an audio branding agency exclusively dedicated to sound identity, audio branding architecture and environmental sound design. In his presentation, Laurent will demonstrate the value of integrating musical design within the brand...

Catalogue: Sensory Forum 2015: Marketing Meets Science
Author: Laurent Cochini
June 15, 2015

Videos

Emotions and multi-sensory associations of fragrances

Over the last three decades, IFF has been researching the emotions and multi-sensory associations of fragrances. The proprietary tools we have developed make these dimensions tangible, understandable, and actionable by our creative teams.

Catalogue: Sensory Forum 2015: Marketing Meets Science
Author: Arnaud Montet
June 15, 2015

Videos

What does your brand smell like?

This presentation will highlight the relevance of sensory branding as a means for enhancing brand uniqueness and simultaneously adding other layers to the elements that help create brand equity.Brands are carriers of symbolic and non-symbolic...

Catalogue: Sensory Forum 2015: Marketing Meets Science
Author: Massimo Cealti
June 15, 2015