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Research papers
Using GPS analytics and in-the-moment mobile
Recent advances allow us to mine GPS data to understand actual shopper journeys. The new technology even lets us detect visits and trigger mobile surveys to shoppers when they are inside specific stores. But how are these technologies relevant for...
Catalogue: Congress 2013: Think Big
Authors: Thaddeus R. F. Fulford-Jones, Eric H. Weiss
September 26, 2013
Research papers
Local shopping discovery in the age of mobile
Shopping Discovery at the local level - local businesses learn from their customers and other businesses around them to grow their business in the age of mobile. In a segmentation study conducted among consumers and small business across eight...
Catalogue: Big Data World 2017: Smart Data Integration
Authors: Albrecht Kúfner, Greta Baisch
November 14, 2017
Videos
MyCourt - New paradigms in shopping centers
My court: a tangible transformation from B&M to a dynamic and living space.
Catalogue: Global Qualitative 2017: Back to the future
Authors: Alisson Ãvila, Diogo Teixeira, Rafael Pelote, Tatiana Abreu Romão
January 11, 2017
Videos
The shoe mystery
Why do some people own 50 pairs of shoes and are already busy buying the next pair? Based on the success stories of Chanel or Louboutin, unusual research combining observations and scientific findings helped generate new insights for luxury brands.
Catalogue: Fusion 2019
Author: Diana Derval
Company: DervalResearch
November 10, 2019
Research papers
The shopper's mind
Creating an experience or an emotional connection with the customer requires that the marketer or retailer first understand that this experience or emotional connection is not the same for every customer. Across multiple shopping experiences there...
Catalogue: ESOMAR Conference on Retailing/Category Management 2003
Authors: Hollis Ashman, Howard R. Moskowitz, Samuel Rabino, Dorothy Minkus- McKenna
October 26, 2003
Research papers
Shopping missions
This paper will debate firstly which dimensions could be added to shopping missions and secondly, if these dimensions add to the basic principle of missions: can we explain future behaviour more effectively? secondly this paper will focus on the...
Catalogue: Retail and Shopper 2009: The Voice Of The Shopper
Authors: Fabio Martins, David Baxter, Rebecca Gill
Company: Ipsos MRBI
June 15, 2009
Videos
