Resources Library by ANA

Image research and the retailer

There is a tendency among market-researchers and market-research agencies, to standardise and to keep to current methods and techniques which have been found suitable in practice, with the result that a full adaptation to the problems posed does not...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research

Authors: N. G. H. Krans, C. Goud

September 1, 1974

Keep a watchful eye to find ideas throughout everyday life

We begin by summing up the changes that have occurred within society and with regard to consumption behaviours. From these changes, we deduce the need for a different approach to consumer research: the principle of reverse marketing. Reverse...

Catalogue: Seminar 1995: Looking Through The Kaleidoscope

Authors: Caroline Lioret, Anne-Catherine Dugast

December 1, 1995

Meta consumption

This reference to Credit Mutuel's Assises has allowed us to grasp at what point the meta-consumer was central, at the heart of the banking debate, of values, of the organisation and of strategy. This notion is not an alibi for the communicator but...

Catalogue: ESOMAR/EFMA Seminar 1996: Consumer Trends In Banking And Insurance

Authors: M. Nussenbaum, A. Souvayre, Catherine Becker

Company: SORGEM IMR

May 1, 1996

Prediction of customer segments with Neural Nets

The process of categorising customers is traditionally based on simple slotting procedures or more extensive survey data. The first procedure might be inaccurate and/or uncertain, the latter complicated, time- consuming, and most of all expensive. It...

Catalogue: Seminar 1996: Telecommunications In A Dynamic Market Place

Authors: Knut Kvaal, Harald Djupvik

June 15, 1996

Consumer coping behavior during hard times

This paper reviews two consumer coping studies conducted during the Asian economic crisis of the early 1990s and the present Asian economic crisis at the end of the 1990s. Drawing on the analysis detailed in this report conclusions and...

Catalogue: Asia Pacific Conference 1998: Marketing in Asia- Meeting The New Challenges

Author: Eduardo L. Roberto

June 15, 1998

Marketing across frontiers

From incorporation in 1971 until today Novaction has reported over 4000 studies based on marketing models. These projects have been conducted across the 5 continents in 55 countries. In Japan alone over 1200 projects have been reported. Over 250...

Catalogue: New Monograph Series Vol.5: Brand Choice Modelling

Authors: Jacques Blanchard, Oscar Schneersohn, H. Hayashi

June 15, 1998

Consumer behaviour of young people

During the last years the interest in young people's consumer behaviour has greatly increased. Young people as almost emancipated partners in the process of purchase decision are supposed to be educated in order to become consumers like adults. They...

Catalogue: Seminar 1980: Children And Young People

Author: Liselotte Fessel

Company: GfK

June 15, 1980

Life style applications to bank customers

After scientific institutions, publicity media and mass products advertisers, banks are wondering now about the usefulness of life style in their everyday activities. As to Crédit Agricole, its marketing research was devoted to the development of...

Catalogue: EFMA/ESOMAR Seminar 1982: How Research Can Help Financial Organisations Communicate Internally And Externally

Authors: Anne Pugnet, Jean-Claude Coutin

June 15, 1982

End user research

This paper focusses on a comparative study of 16 British and West German machine tool manufacturers, which shows clear differences in the extent of user involvement in the product development process. Broadly speaking in the West German companies,...

Catalogue: Seminar 1981: Industrial Marketing Research

Author: Stephen T. Parkinson

October 1, 1981